Asus ZenPad 10 (2018) review

Ordinary in every way

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While we’re glad new, cheaper alternatives to the iPad exist, the ZenPad 10 Z301ML is only superficially different to the 2016 model it replaces. We hoped for a bit more.

As before, screen quality is the biggest issue. The ZenPad 10 just doesn’t have the pixel density needed to make images and text look sharp and clean.

Its Wi-Fi is flaky too. This is disappointing when the tablet is not brand new at the time of review. It’s an also-ran, and there are better choices out there for most people.

Who's this for?

Those who can’t afford an iPad will be attracted to the Asus ZenPad 10 Z301ML. It’s also an obvious alternative to the Amazon Fire HD 10 (2017), for those not keen on the overbearing way Amazon changes Android.

Should you buy it?

In short, probably not. If you want the most accomplished tech for your money, the Amazon Fire HD 10 (2017) is a better option. Its screen is much sharper, it has more storage and is more powerful.

However, check out our full review first to make sure the software won’t get on your nerves. It pushes Amazon’s content services quite heavily.

There are much better tablets around, such as the following three:

New iPad (2018)

At twice the price, the new iPad (2018) isn’t exactly a direct rival for this tablet. However, it’s better in every respect. The screen’s sharper, the entry-level model has twice the storage, it’s far more powerful and the aluminum casing is nicer.

Samsung Galaxy Tab A 10.1

Samsung’s closest current tablet is a little more expensive than Asus’s. However, it also offers a higher screen resolution, a much larger battery, more power and a better rear camera. If you’re planning on using a tablet quite a bit, this looks like a worthwhile upgrade if you can afford the extra investment.

Amazon Fire HD 10 (2017)

Not everyone loves Amazon’s take on Android. Fire tablets don’t feel quite like normal Android tablets, with a big push towards Amazon’s services.

However, you do get quite a lot of hardware for your money. That includes a sharper screen, a better CPU and more storage for slightly less money. Amazon’s gadgets are hard to beat for sheer value.

First reviewed: July 2018

Andrew Williams

Andrew is a freelance journalist and has been writing and editing for some of the UK's top tech and lifestyle publications including TrustedReviews, Stuff, T3, TechRadar, Lifehacker and others.