O2 Daisy rebrands as O2 Business — pledges to help solve 'complexity trap' of tech

• VMO2 launches O2 Business brand following Daisy Group merger
• O2 Business wants to help businesses simplify tech in a world of complexity
• Lower costs, higher productivity and better business scaling are being promised for customers

Following the merger of Virgin Media O2 Business and Daisy Group, O2 Daisy has become O2 Business in an effort to simplify branding across the business.

Despite the rename, the now-O2 Business is still intent on simplifying technology, connectivity and communications for organizations across the UK to help them grow in an increasingly interconnected world.

This simplification comes at an important time, with two in three businesses stating that tech decisions are getting even harder.

O2 Business wants to make your tech stack easier to navigate

At the moment, around half (49%) think their tech setup is overly complex and three in four (76%) leaders even say they face more personal pressure to execute business tech right.

"Most businesses don’t feel short of technology – they feel weighed down by it," O2 Business CEO Jo Bertram said. "Too many systems, too many suppliers and too much time spent trying to make everything work together."

From O2 Business' side, the company sees higher operational costs, slowed growth and pressure on leaders' time as some of the worst impacts from complex tech stacks, noting that simplifying them could help to cut costs, boost productivity and help businesses scale more effectively.

Some of the areas that O2 Business promises to help include simplifying product choices, streamlining onboards and improving consistency.

O2 Business Chairman Matthew Riley acknowledged the role that businesses, including SMBs, play in the UK economy. "Simplifying that landscape isn’t just a technical challenge – it’s a commercial opportunity," he said. Riley was the founder of Daisy Group, which primarily targeted SMBs with connectivity, communications and IT services, before it was acquired by VMO2.

And as for the re-brand, the new name serves to make it clearer for businesses to know where to go when they need help with the above.

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