Apple and Samsung neck-and-neck in Brit battle of the brands

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Samsung edging ahead, but youth backing fruit

Apple and Samsung neck-and-neck in Brit battle of the brands
Apple and Samsung - neck and neck

Samsung and Apple are neck and neck in the race to be Britain's favourite tech brand, according to TechRadar publisher Future's latest TechMonitor research.

Samsung is a shade ahead of Apple with 26 per cent of the sample plumping for the Korean giant and 25 per cent opting for the US company - significantly in front of Sony (with a still hugely respectable 16%).

But among Future readers and the younger demographics, it is Apple that jumps back ahead, suggesting that the race is set to continue for years to come.

Innovation stations

TechMonitor also asked which of a selection of 33 major tech brands the sample felt were the most innovative and, again, it was Apple that topped the poll closely followed by Samsung.

Interestingly Google picked up the bronze medal, ahead of Microsoft and Intel in fourth and fifth respectively.

The innovative brand rankings

The innovative brand rankings

TechMonitor is Future Tech's proprietary research study - providing a detailed root and branch review of the tech buying market in the UK.

Studies have been undertaken in 2007, 2008, 2010 and 2011 and are carried out on behalf of Future by The Source.

It consists of 2,894 UK responses with two distinct groups, 1,315 nationally representative and 1,579 Future readers.

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Patrick Goss
Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.