The new Sony QX1 lens-style camera promises to transform the photographic ability of your smartphone by teaming it up with a large, APS-C sized sensor and interchangeable lenses.
As with last year's QX100 and QX10, the QX1 doesn't have a screen, and instead relies on your smartphone or tablet for composition.
The big difference here though is that for the first time, the QX range features an 20.1 million pixel APS-C sized sensor and allows you to use E-mount lenses with the camera for different effects - whether that's wide angle, macro or telephoto. A mount lenses can also be fitted to the camera via an optional adapter. A Bionz X processor - the same as found in the top-of-the-range full frame A7 range of cameras, is also included for superior noise reduction during low light, high sensitivity shooting.
Also present for the first time is the ability to capture images in raw format for maximum flexibility in post-capture processing. A pop-up flash is also included.
Alongside the QX1, Sony has also announced the QX30, which is a 30x optical zoom lens-style camera. Giving a 35mm equivalent range of 24-720mm, the QX30 features a 1/2.3 inch type, 20.4 million-pixel Exmor R CMOS sensor. Again, there's no screen included, relying on your smartphone or tablet for composition. The QX30 also has a Bionz X processor.
Last year's QX10 will now also be available in two additional colours - pink and copper.
All of the cameras connect to your phone via Wi-Fi, or if you have a compatible device, via NFC. You will need to download the free PlayMemories app for iOS or Android in order to use the cameras.
The Sony QX1 price will be £249, (about US$409, AU$439) while the Sony QX30 price will also retail for the same price.