Struggling camera and printing brand Kodak has denied that it is filing for bankrupty amid increasing rumours over its future.
The rumours started after the company hired Jones Day, a law firm well known for handling bankruptcy protection cases. Talking to the BBC however, Kodak Eastman, said it was "not unusual for a company in transformation to explore all options."
Last week stock began to plummet after Kodak revealed that it had planned to borrow £103m for "general corporate purposes." On Friday, shares had fallen by 54%. Stock has been steadily falling this year, with each share valued at just £1.20 last Monday, compared with £57 in 1997.
Kodak has not made a profit since 2007 and is now continuing to explore the sale of its digital imaging patents, which are worth an estimated $2billion.
An analyst working for Raffety Capital Markets told the BBC "I don't believe bankruptcy is inevitable, the portfolio should get a good price."
Kodak currently has a market value of $210m. In February 1997 it was worth $31billion.
In an attempt to keep up with current trends, Kodak has expanded its printing market. Last month Kodak launched its latest line of printers, the Hero range, which uses its own proprietary pigment based inks and can print from anywhere in the world using Google Cloud.
Kodak currently produces sensors for other photography brands, including Leica.
Via BBC News.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.