Sony has told TechRadar why the 'liquid logo' from the Sony Ericsson days is still hanging around.
Phones being launched under the Sony brand, such as the Xperia S and Xperia U, have been shorn of the SE name but not the logo.
TechRadar spoke to a Sony exec to find out why the two logos still had a presence on the phone, and were told that it was simply to make sure consumers associated the two brands for the time being.
The time has come
However, the eponymous liquid logo will be dropped in the future, once the remaining Sony Ericsson phones have dropped out of circulation.
The last remaining phones from the joint venture, such as the Xperia Active, were released in October last year, so it could be up to 18 months before we start seeing Sony phones shorn of the logo.
Phones such as the Xperia J have been spotted in prototype stages without the bulbous icon, but that will now presumably be making an appearance in the final round of manufacturing.
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.