Panasonic celebrates 100 million mobile sales

Panasonic shifted its 100 millionth phone this week

To say mobile phones have changed since they first appeared more than 20 years ago would, of course, be an extreme understatement. We wonder if the first producers could have envisaged landmarks like Panasonic's 100 million phone shipments announced this week though.

March saw the company move its 100 millionth phone to the networks in its native Japan, with the milestone being notched up by a P905i that went to NTT DoCoMo.

The high-end 3G handset is the latest evolution of a line that started in 1979 with the analogue TZ-801 phone, designed exclusively for use in cars. It was another six years before a portable follow-up, the TZ-802A, arrived with a shoulder strap for lugging the 7kg of electronics and battery around.

First real mobile

Fast-forward to 1987 and Panasonic bestowed the first recognisable mobile phone – the TZ-802B – on the Japanese market, a move that helped spark the boom in mobile ownership. Come 2001, Panasonic was responsible for handsets on the world's first 3G network, the FOMA-branded service from NTT DoCoMo.

In terms of milestones, the first 10 million phone sales took Panasonic 18 years from 1979 to 1997, but the leap in popularity from then on saw the next 90 million phones sell in just 11 more years.

As for the future, the current trend to cram more and more into phones just to persuade existing customers in a saturated market to upgrade, has resulted in everything from electronic cash to digital TV receivers in Japanese phones – something the West is sure to see soon, like it or not.

TOPICS

J Mark Lytle was an International Editor for TechRadar, based out of Tokyo, who now works as a Script Editor, Consultant at NHK, the Japan Broadcasting Corporation. Writer, multi-platform journalist, all-round editorial and PR consultant with many years' experience as a professional writer, their bylines include CNN, Snap Media and IDG.

Latest in Phones
Three iPhone 16 handsets on show
Apple could launch an iPhone 17 Ultra this year – but we've heard these rumors before
Man using iMessage on an iPhone
Apple will finally enable encrypted RCS messages between iOS and Android, and it's about time
Android 16 logo on a phone
Android 16 Beta 3 has arrived – here are the 4 features I think will be the most useful
Apple iPhone 16e on blue background with big savings text overlay
Total Wireless' latest iPhone 16e deal gets you $300 off plus a cheap plan for a year
Apple iPhone 16e REVIEW
Some iPhone 16e owners are reporting Bluetooth audio issues that could be an iOS problem
The Apple iPhone 16e held at a slant at a window
From iPhone to Android and (almost) back again – the iPhone 16e failed to lure me back to iOS
Latest in News
A super close up image of the Google Gemini app in the Play Store
It's official: Google Assistant will be retired for phones this year, with Gemini taking over
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 16 (game #1147)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Sunday, March 16 (game #378)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Sunday, March 16 (game #644)
Three iPhone 16 handsets on show
Apple could launch an iPhone 17 Ultra this year – but we've heard these rumors before
Super Mario Odyssey
ChatGPT is the ultimate gaming tool - here's 4 ways you can use AI to help with your next playthrough