The Huawei P8 has launched at a glitzy event in London, signalling the arrival of the Chinese firm's latest flagship smartphone - and early impressions are mostly positive.
Its predecessors - the Ascend P6 and Ascend P7 - failed to match up to the flagship competition from the likes of Samsung, LG, Sony and HTC, but this time around it's stepped up its game.
The 5.2-inch display has a full HD resolution, so it's not quite as sharp as the Samsung Galaxy S6 or LG G3, but it matches up to the Sony Xperia Z3 and HTC One M9 meaning Android 5.0 should look nice.
In terms of design the full metal unibody of the P8 is smart and premium, and while Huawei claims it's instantly recognisable in its own right, it's hard not to draw comparisons with the iPhone 6.
There's a punchy octa-core Kirin 930 processor housed inside the exceedingly svelte 6.4mm metal uni-body - which means the P8 has plenty of power while being thinner than the iPhone 6.
New camera modes
Huawei is making a big deal about the 13MP camera on the rear of the P8, claiming during the phone's launch that it's better than the snapper on the iPhone 6 Plus.
It boasts optical image stabilisation (OIS), enhanced low light shooting abilities, dual-colour temperature LED flash and Director Mode.
Huawei claims the latter will allow you to capture scenes with multiple cameras. Lights, camera, action!
The Huawei P8 will be available in 16GB and 64GB variants priced at €499 (around £360, $535, AU$685) and €599 (around £430, $640, AU$825) respectively - and Huawei has confirmed it will be coming to the UK along with over 100 other countries around the world.
- Read our hands on: Huawei P8 review