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Coke debuts 'first' location-based mobile game

Coke unveils new LiveCycle app
Coke unveils new LiveCycle app
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Coke is teaming up with Disney to help you 'become' a TRON LightCycle via the power of your mobile phone.

The fizzy vegetable-based pop provider's new app, LiveCycle, tracks you by GPS and creates a light trail on a virtual TRON map based on where you move.

The idea is to 'trap' other people and force them to crash into your wall, garnering points as you go.

It has a speed limit involved, where the light cycle on your phone will 'discharge' if you're going to fast, meaning you can't eat up acres of game space by jumping in a car or using an actual motorcycle.

Quicker than a ray of light

We're not sure on the exact abilities of the game, seeing as you could theoretically stop to avoid a crash if you're just walking around - something that would probably ruin the light cycle scene in TRON.

You'll also automatically create a virtual light path if you shut down the application and then open it up again in a new location linked between the two places, which could also mean you crash as well. It sounds like it could be a little confusing.

You can check it out now on the iPhone, and an Android version is coming soon too, with Coke promising to "continue to push out new versions of the game both before and after the release of Disney's TRON: Legacy", which will include new single player and multi-player modes.

Check out a video of the game in action... but we're not playing unless someone gives us genuine TRON suits to run around London in.

Gareth Beavis
Gareth Beavis


Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.