Apple always saves prices for its announcements last and here's the latest price for the iPhone 6 and iPhone 6 Plus.
Getting a the new 4.7-inch iPhone 6 will set users back $199/£539 for the 16GB version, then $299/£619 for the 64GB of storage and last $399/£699 for the 128GB model.
Meanwhile, the plus-sized iPhone 6 starts at $299/£619 for the 16GB model. Then it's $399/£699 for 64GB of storage and $499/£789 for 128GB of storage.
First everywhere, then the world
Apple also announced pre-orders begin this Friday, September 12, after which units will begin shipping out on September 19.
By the end of the year Apple also plans on bringing its latest handset to 115 countries.
In with the new and discounts for the old; Apple also announced price drops for all of its older iPhone models.
Apple slashed the price of the now comparatively tiny iPhone 5S to $99 (about £61, AU$107) for an 8GB model. Lastly the 8GB iPhone 5C has been bumped into the free bracket.
- Read our iPhone 6 review