In a move that could spell changes for its laptop PCs worldwide, Dell is starting a service in Japan that bundles new machines with built-in instant internet access.
Machines will go on sale sometime during the summer, with prices starting at ¥50,000 (£355) for the most basic netbook model and rising to almost four times that sum.
Given that Dell's existing line-up closely matches those prices, the value-add of the new service is likely to be a significant attraction.
However, access to the network will not be free – sources say Dell plans to bundle a fixed amount of initial online time, after which users will be able to pay by credit card for extra time used.
Additionally, one of the most significant aspects of the move is that Dell is acting as a mobile virtual network operator (MVNO) in partnership with NTT DoCoMo and has applied for a government licence to do so.
If the bold move helps Dell's bottom line in Japan, it's all but certain that it will be applied to other countries as well before long.
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J Mark Lytle was an International Editor for TechRadar, based out of Tokyo, who now works as a Script Editor, Consultant at NHK, the Japan Broadcasting Corporation. Writer, multi-platform journalist, all-round editorial and PR consultant with many years' experience as a professional writer, their bylines include CNN, Snap Media and IDG.
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