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A major cloud storage company is exiting the consumer market

(Image credit: Pixabay)

Cloud storage provider Zoolz has sent an email out to customers telling them its home cloud backup service will be discontinued with immediate effect, so the company can better focus on the business market.

It seems the 15-year old SaaS company - which sat third in our best cloud storage guide - underestimated the challenges of the consumer cloud backup market.

Understandably, smaller companies have a tough time grappling for market share with the likes of Box, Dropbox, Google Drive, Microsoft OneDrive, Apple iCloud and Amazon Drive. Even players as large as Samsung have had to close down their cloud storage offerings.

“The cloud backup market is a competitive one. We entered it 15 years ago with the hope that we could make it accessible to anyone, both business and home users," wrote Zoolz in a statement.

"Even with the many changes we’ve made to how we structured our cloud backup services, we’re unable to competitively service the consumer market.”

Zoolz users will have 14 days to retrieve their data while refunds are processed. As a sweetener, the company will offer 5TB storage to anyone that wants to migrate their home account over to the business plan for £90/$120.

The company - which reportedly manages more than 20PB of data and three million users - will double down on b2b offerings with a new multi-tenant system, disaster recovery and Microsoft 365 business backup.

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology in a career spanning four decades. Following an eight-year stint at where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.