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The Apple Watch has graced the cover of Vogue in China

Apple Watch Vogue China
Say cheese, Apple Watch

The Apple Watch amped up its pre-release presence this week with a prominent appearance on the cover of respected fashion magazine Vogue China.

The smartwatch also appeared in photos inside the magazine. Apparently it's a fashion statement.

Apple has been working hard to get the Apple Watch noticed in fashion circles, with appearances at Paris Fashion Week and fashion bloggers on-hand at the Watch's reveal.

This Chinese cover comes just a week after US Vogue published an interview with Apple designer Jony Ive about the company's latest gotta-have-it-gadget.

Apple Watch Vogue China

The full cover

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Via Mashable