How to start an Etsy shop

Someone paying for goods online via their laptop.
(Image credit: 123RF)

I. Introduction

You’ve probably heard about Etsy if you work as a designer, craftsman, artist, or collector. Etsy is the ideal destination for you if you've always wanted to turn your passion into a company. But how do you open your store and generate revenue?

You've heard the phrase "you should sell them on Etsy" a few times if you've ever created handmade or artisanal goods. Learning how to sell on Etsy is one way to earn money online and start a lucrative business. Please continue reading if you want to build an Etsy business and earn money by selling goods to this enormous pool of potential customers.

Chapter 1 

What is Etsy?


Etsy is a website where artists and craftspeople may offer their unique real or digital goods for sale. The vast marketplace is where most vendors post their products to reach a broad audience and avoid having to manage their online store. It is an American e-commerce company founded on June 18, 2005, by iospace, a small company composed of Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell. It specializes in antique or handcrafted goods as well as craft materials. These products can be broken down into a wide range of categories, including jewelry, bags, clothing, home furnishings, toys, and craft supplies. The website continues the custom of open craft fairs by providing vendors with individual storefronts where they can list their products for a cost of US$0.20 per item.

Etsy is the global marketplace for unique and distinctive goods. It is the place where a vast array of unique, amazing objects, including old treasures and handcrafted originals, are found. Its goal is to retain human interaction at the core of commerce in an era of rising automation. For this reason, it created a space where creativity may flourish because it is fueled by people. It helps assist the sellers in the community in transforming their concepts into profitable ventures. 

According to VentureBeat, the website had roughly 500,000 members and $26 million in sales just two years after it first went live. According to Yahoo, the ecommerce company had 50 million products and two million merchants as of 2018.

Everything on the website is manufactured, gathered, curated, and sold by its vendors, unlike Amazon and Walmart. These small-business operators manage their orders and inventory in addition to manufacturing their products. Etsy serves as a middleman, providing smaller, independent entrepreneurs with a platform to connect with and draw clients.

How does Etsy work?

Etsy serves two distinct client segments, namely buyers and sellers, as it is a marketplace that draws vendors of specialized goods to connect with potential customers. Sellers include artisans, small businesses that produce handcrafted goods, and people who own antiques and vintage items. Buyers are the ones looking to purchase handmade, one-of-a-kind, and distinctive goods from both physical stores and websites. These are also the ones who are drawn to vintage and antique items. More sellers attract more customers, which increases Etsy's revenue. 

Etsy is a platform for consumer-to-consumer transactions that benefits both consumers and sellers. Etsy focuses primarily on selling handmade and vintage goods. Buyers get to purchase distinctive, customized goods that stand out, while artisans can profit by selling their creations.

To list their goods for sale, sellers register on the platform.

In-platform transactions are possible with Etsy, allowing buyers to browse products and order any that catch their eye. The choice to rate and comment on the goods purchased is available to buyers. As a result, the platform can profit from social validation.

There are a few measures you may take to properly launch on Etsy.

Gathering of information: Before opening the shop, gather as much information as you can. It will undoubtedly assist you in building a successful shop.

Store name: The hardest task is coming up with a name for your shop. Be specific about the name of the shop and avoid plagiarism. Your business name must be legitimate.

Keywords: To determine which of the words are descriptive keywords that the customer must search in the search bar items, you must think like a customer.

Images: You need to take eye-catching pictures of your merchandise.

Selling on Etsy is a really easy process. If you don't already have one, first open an Etsy account.

Is opening an Etsy shop a good idea for beginners?

Yes, opening an Esty shop is a good idea for beginners. 

Etsy is a developing online market where you can discover fresh chances every day. With eCommerce experiencing a boom during the Pandemic, Etsy has emerged as the top choice for merchants worldwide looking to make money online. If you genuinely want to open an Etsy store, there are several things to consider. Starting a new business involves several different things, such as selecting a market niche, selecting the right products to market, and much more.

Due to Etsy's competitive pricing, many businesses opt to use it. In actuality, starting a store for less than $50 is not difficult. Making a new Etsy store is quite simple

Chapter 2 

What can you sell on Etsy?

A wide range of products, including jewelry, furniture, tools, art, apparel, home decor, and much more, are frequently available on Etsy. If you're looking for gifts or unusual things that aren't offered by big-box stores, Etsy can be a good place to look.

Etsy currently has over 60 million products in thousands of categories and sub-categories. So, where do you begin? Don't worry: determining what sells best on Etsy is simple through this guide.

This platform is one of the top 10 marketplaces in the world with the quickest growth. Etsy ranks in the top five most popular marketplaces, according to sellers. Buyers use Etsy to find one-of-a-kind, handcrafted, or antique goods. For those who are willing to think beyond the box, this creates a market with many opportunities. But when you're considering starting on Etsy, it's not enough to be aware that the possibility is there; you also need to be aware of what you can sell there to develop a successful e-commerce business.

The finest items for Etsy sales strike a compromise between your needs as a seller and those of your customers. Those looking for distinctive products can find independent merchants from all over the world on the Etsy marketplace. On Etsy, anything you put for sale must be something you made yourself, vintage, or a craft supply. Also, all things sold on Etsy must abide by our policy on prohibited items.

You are in charge of ensuring that your store and its products adhere to Etsy's rules. Some of the products you can sell on Etsy Include;

  1. Handmade items
  2. Vintage items
  3. Craft Supplies
  4. Personalized clothing
  5. Graphic designs and printables
  6. Jewelry
  7. Wedding Items
  8. Stickers
  9. Custom Toys
  10. Candles

1. Handmade Items

Handmade goods have made it possible for creative people to sell their stunning works to anyone who wants to buy them.

Items that are considered handmade are those that you, the merchant, have created or designed. Handcrafted goods are more environmentally friendly because they are produced with fewer facilities and waste because they are made by people rather than machines. They are also produced using recyclable materials and environmentally friendly methods. This means that for individuals who want to shop more ethically and sustainably, handmade goods are a preferable option.

Every person is endowed with a certain talent, thus we must support and value those talents in those around us. Depending on the culture, beliefs, and materials accessible in each country or location, each one has its distinct method for producing art. Making a simple product is just one aspect of skills and craftsmanship; crafting a narrative for each thing manufactured is another.

2. Vintage items

Vintage translates as "of age." There are numerous interpretations because the meaning is so ambiguous.

According to the Oxford Dictionary, vintage refers to "something of high quality from the past," such as a piece of furniture, a work of art, or a piece of clothing, "especially something representing the best of its kind." Although the phrase is frequently used to refer to anything old, an item must be a specified age to be considered vintage.

Your home can become more charming and unique with vintage furnishings. An item must be older than 20 years but younger than 100 years to be considered vintage. Vintage can range in age from 20 to 99. Clothing is an example of a vintage item that can be new but have old design inspiration. Whether it's a piece of furniture, jewelry, or a car, vintage signifies collectible and iconic as well as higher worth. Vintage is regarded as the greatest of its era and is elegant and traditional.

3. Craft Supplies

On Etsy, craft supplies are equipment, ingredients, or materials that are primarily used to create something for a project or special event. Craft supplies might be manufactured by hand, bought, or even old. Craft supply stores may also sell party supplies.

Everything from egg stamps and nail decals to crochet patterns and wire strips for face masks may be found in the craft supply area. Nonetheless, craft supplies like beads, charms, ribbons, yarn, etc. are the most popular items in this category. When developing your internet business, take into account popular things like these if you are interested in making them.

Embroidery and other craft items are frequently sold by Etsy's best-selling merchants, indicating strong demand. Even better, you don't need to be artistic to succeed in this field. To draw in the correct customers, you do need to effectively brand your Etsy store. You may create a store that caters to a targeted audience and sells a successful product if you can figure out who your customers are and what their needs are.

4. Personalized Clothing

An important feature of Etsy products, particularly those in the clothes category, is personalization. The variety of personalized clothing available on Etsy, including birth announcement onesies, family reunion T-shirts, and socks with your face on them, is very impressive. 

A wide range of potential customers can be drawn to you as a new supplier if you can provide customization options. You'll have a better chance of converting individuals into clients if you can offer them a fun or practical idea together with a high-quality product to support it.

Research your products before you establish your store. Watch for a fresh take on a well-known genre. For instance, "bridesmaids gifts" is a common search term on Etsy for personalized goods. Think of a creative way to accomplish the task at hand rather than copying exactly what you find in the Etsy search engine results.

Also, with the correct print-on-demand partner, production can be streamlined. Sell your customized products, then have them printed and dropped-shipped by your supplier.

5. Graphic Designs And Printables

The digital goods business on Etsy is growing. Together with a wide variety of other printables and digital downloads, you may purchase everything from resume templates to downloadable art prints. 

The typical price of these digital goods is only a few dollars, while some sellers have success with more expensive downloads.

If you look at the sales figures for all-digital merchants like VectoriaDesigns or ArtCult, there is a lot of variation within this category as well as a lot of demand. Small firms looking for logos, labels, and other commercial assets are among the target markets, as are college students looking for a low-cost method to add wall art to their dorm rooms.

6. Jewelry

Jewelry is another area of Etsy that is very popular. The majority of jewelry selections on Etsy are both custom and self-designed. 

Many people seek and purchase jewelry-making kits and supplies on Etsy, which is a hive of creativity. They go as swiftly on Etsy as summertime lemonade.

Along with the designs, the conversational yet straightforward product descriptions also appeal to customers. Using several sorts of paragraphs in your product description is one efficient approach to accomplish this. 

For instance, you might include a paragraph outlining the components of the product, another outlining its size and dimensions, and a third outlining its features.

7. Wedding Items

Etsy is proud of its success in this area. The planning of a wedding is never finished without a trip to Etsy. You can buy wedding attire, decorations, and invitations on Etsy.

Among the best-selling items are bridesmaid gowns, bachelorette outfits, custom invites, jewelry, and many other things. On Etsy, wedding-related things are extremely popular. This is not surprising given that the US wedding market alone is thought to be worth $57.9 billion! Couples must take into account expenses such as wedding services as well as decor, party favors, and stationery.

Even though this category contains a lot of premium goods, there is still enough persistent demand for unique goods to make it a viable business opportunity for new vendors. Low-barrier options to enter the wedding market include inventive table place cards, inventive save-the-date cards, and distinctively designed wedding invitations. 

Depending on what you're attempting to offer, you'll need different tools and abilities to start selling these kinds of items on Etsy, but acquiring the design and manufacturing tools is not difficult.

Top sellers in the wedding category share not only intelligent, original designs, but also branding across their Etsy store, social media accounts, and websites. Your brand aesthetic should be represented in every aspect of your business, including your shop name, graphics, and language. Therefore, it's crucial to personalize both your product and your customer service. Given the sensitive nature of many purchasers, sellers who go above and above to add a personal touch will be more well-liked than those who make no effort at all.

8. Stickers

Etsy offers stickers for all possible uses, including water bottles, phone covers, scrapbooks, bumper stickers, greeting cards, and bumper stickers. Sellers have a wide choice of designs to choose from, from comical to expert custom labels.

Like with many things on Etsy, you can find a passionate audience if you can make it unique, entertaining, and tailored to the needs of the market. The difficulty with stickers is to identify their purpose before focusing even more on it in your design.

If you're selling stickers for water bottles or computers, for instance, make something that enables customers to show their individuality. If you're making wall decals for children's rooms, look for amusing patterns and sayings that go with the kids' personalities and hobbies.

9. Custom Toys

As more parents and grandparents hunt for unique presents, Etsy has emerged as a top destination for handmade toys. Retail plush toy sales in the United States alone reached over $1.25 billion in 2020.

Anyone may develop and start selling lovely bespoke toys with the aid of print-on-demand.

Choose your favorite animals, such as a bear, bunny, elephant, or sheep, and add a sentimental design to instantly win over clients.

10. Candles

A unique set of scented candles is a good way to create a nice, warm, and inviting atmosphere in a home. Sales of scented candles totaled $1.6 billion in just the United States in 2020. Overall, the candle's flame produces a tranquil and cozy space. Candles are the ideal present for loved ones, family, and friends.

Chapter 3 

How much does it cost to make an Etsy shop?

It's free to sign up and launch a shop on Etsy. The listing charge, transaction fee, and payment processing cost are the three fundamental selling fees. Sales from Offsite Advertising are also subject to an advertising cost. A listing can be published to the marketplace for $0.20.

An item may be listed for four months or until it sells. There is a 6.5% transaction charge added to the sale price whenever an item sells (including the shipping price you set). There is additionally a payment processing fee based on PayPal's cost structure if you accept payments through them.

Listing costs are billed at $0.20, therefore if your bank uses a different currency, the total may alter due to fluctuations in the exchange rate. All sales you generate through Off-Site Advertising are subject to an advertising fee. You can choose whether or not you want to use Etsy's advertising services when you launch your shop there.

How much does Etsy charge you to sell?

For each item you sell on Etsy, a listing fee and a transaction fee are assessed. You will pay $0.20 for each item you post on Etsy and a 6.5% transaction charge for each sale when you look at how much the online marketplace keeps from each sale. 

Are there any extra fees on Etsy?

Transaction fees, in contrast to listing fees, are only charged on listings that sell. 

Basics of transaction fees: 

6.5% of the total order amount in the chosen listing currency is what Etsy charges. Together with shipping and gift-wrapping costs, this fee is added to the final item price (if you charge your customers for those). Your Payment account will include a separate list of the expenses.

Costs for processing payments are made up of a predetermined rate and a portion of the item's final sale price. Each nation has a different rate and percentage. The fees are deducted from the final sale price of the item, which includes shipping costs and any relevant sales taxes. With each transaction that makes use of Etsy Payments, there are fees for payment processing. These processing costs are added to your payment account and taken out before deposits. These are extra to the transaction costs charged by Etsy.

India Payments fees are assessed to sellers in India for the handling of domestic sales.

Etsy charges you a processing fee for each transaction when one of your clients makes a purchase and you accept payments. These fees depend on where your bank account is located. Typically, it costs 25 cents plus 3% of the item's cost. When buyers choose to use Etsy's direct checkout feature and pay with a credit card, they have assessed this fee. If your customer chooses to pay with PayPal in this case, the fees are 30 cents + 2.9% of the item's cost.

This straightforward, open, and secure platform doesn't impose any additional monthly fees on you other than these kinds of fees. But, you can choose to pay an optional fee to let Etsy highlight your items with the most popular search terms to boost your visibility. Here, you must make sure that the total fee won't significantly reduce your profits. To maximize your income when selling goods on Etsy, mark the prices of your goods strategically.

How many items do I need to start an Etsy shop?

The majority of Etsy newbies begin with 10 to 20 products. By doing so, you may test things out and determine whether you're selling the proper stuff. Although this is a small amount, it is the safest method to start things off because it increases your chances of selling and prevents fee losses to the website.

Before publishing, make sure to preview every listing. When potential customers first examine your products, you don't want them to encounter a poor listing. Each entry can have up to 10 high-quality photographs or a single video added. Each must be distinctive enough to stand out from goods being offered by other marketplace sellers.

It's excellent that Etsy doesn't compete with sellers like you, unlike established eCommerce platforms like Amazon. Instead, it's a platform where you may market your goods to customers who are most likely to buy from you.

On, there are presently more than 2 million sellers, but you don't need to be concerned about competing with the major companies. On the site, there is plenty of opportunity for growth!

How to choose a product to sell?

These are steps to follow to choose the best product to sell.

- Research Trends

- Check Statistics

- Research Competitors

- Solve a customer pain point.

- Appeal to enthusiastic hobbyists.

- Go with your passion.

- Consider your professional experience.

- Read customer reviews on existing products.

- Find product opportunities in keywords.

- Test before you launch.

Chapter 4

Things to consider before getting started on Etsy

Here are some of the things you need to consider before getting started on Etsy.

1. Opening an Esty shop is Free

It costs nothing to sign up for Etsy and launch your business. Yet, there are expenses related to selling on Etsy. A $.20 listing fee, a 5% transaction fee, and a 3% + $.25 payment processing fee are all additional costs.

2. You Should be 18+ to sell on Etsy

But, with the direct supervision and approval of a legal Guardian, anyone 13 years of age or older can buy and sell on Etsy. This is due to Etsy's acceptance of four different categories of mature content: profanity, sexual activity or content (including products for sexual wellness), graphic violence, and explicit taxidermy.

3. Check the legal requirements for your location

Checking local legal requirements to confirm that operating a business from your home is legal is the first step when starting an online store. While a business license is not required to sell on Etsy, it may be required to operate a business in your state or county. You should check with your local business office to find out what your legal obligations are because laws differ between states and nations.

If you don't want to rent a commercial facility, you may also need to check with your local laws to see if it's okay for you to operate a business from home. Home-based enterprises are prohibited in some cities, and it varies.

4. Get registered and insured.

You must obtain a license from your state, but you may also need to register with the tax office in your nation. Even while you might not need to register your business with the federal government if you don't have employees, you will still need to file income taxes on the money you earn from your firm.

To learn what is registered, check with the IRS or the tax authorities in your nation. You can go to to register for a FEIN (Federal Employer Identification Number) if you decide to do so. launches a new tab. Even if you don't hire anyone, it's a good idea to have a FEIN because it can occasionally be used in place of your Social Security number.

To protect yourself in the event of a lawsuit, you'll also need to consider obtaining business and liability insurance. This is frequently covered by your renters' or homeowner's insurance.

5. As a seller, you are responsible for handling the shipping and packaging

Depending on where you live and where you are shipping to, this might be the case. Although you can offer free shipping on Etsy, you should try to consider shipping costs as they can be pretty expensive and ultimately depend on the location you're shipping to. Some buyers can be turned off by shipping charges, particularly if their nation requires them to pay customs fees on top of that. Try including the shipping cost in the product price so that a customer is attracted by the "free shipping" label but you are not left out of pocket. This is a good way to increase sales.

Another thing to keep in mind is that Etsy doesn't hold sellers accountable for packages that get lost in the mail. Nonetheless, making sure your customer receives their order is crucial, so try your best to assist them anyhow you can. 

You as the seller have the choice of sending a replacement item or issuing a refund for the unfulfilled order. Everything that fosters a relationship with your customers is beneficial since favorable feedback can contribute to the long-term success of your company.

6. Decide what you’re going to be selling

Even if you are certain of the product or product line you want to base your company on, it is still advisable to conduct some market research beforehand.

Start by looking at the number of rival listings on Etsy to gauge the market demand for your product.

To obtain a basic notion of how many people are selling what you want to sell, you may also look on Amazon, eBay, or any other marketplace.

7. Develop a brand

Selecting a name for your Etsy shop is one of the first steps you must take. The most memorable store names are often those that are brief, simple to read, and easy to pronounce. 

So have fun and check out the available Etsy and social network store names. It's a terrific method to market your business and attract new clients in addition to your Etsy store if you haven't already considered selling your Etsy goods on Instagram. Successful websites and online shops have a very distinct theme with recognizable brand colors, typefaces, and moods. 

You have the opportunity to decide what you want your brand to be and what you want your store to stand for since you will be creating, shipping, and packing your products. Consistency is the best way to build your consumers' trust and let them know you run a trustworthy business.

8. Register your URL

Once you have an available company name, you must register the domain name so that you will be the owner of the URL and can use it whenever you like. Also, you may direct the URL to your Etsy store so that it will appear when someone searches "your business name".com in a search engine.

In essence, registering a URL is a precaution to stop someone else from utilizing a website address that contains your company name. Use any web registrar, such as GoDaddyOpens in a new tab., to register a URL. I won't go into it here because there are instructions for purchasing the domain name on each registrar's website.

9. You will need to pay tax if you sell more than £1,000 in a year on Etsy

Learn about the tax structure in your nation because it varies from place to place and might change with age.

10. Open a separate bank account

When individuals approach me for advice on starting a business, the first thing I suggest is opening a separate bank account, particularly for your new venture. 

Having your finances combined with those of your business can soon become perplexing. If you have a location designated for business finances, you can quickly see how much money you are spending and making.

11. Research competition and pricing

Go around on Etsy for stores that sell things that are similar to yours. Go through a few to see if you spot any similarities or differences in the photography, listing descriptions, rules, or turnaround time. Try searching using terms that a consumer could use to find products similar to yours.

Find out what is being sold, how, and for how much. Although it's vital to get a sense of what else is available, you can't compare apples to oranges. Don't get too caught up in fitting in or setting your prices in a certain way since you and your product are unique.

12. Check what you can or cannot sell on Etsy

I have already listed above some guidelines to sell on Etsy.

Craft supplies, vintage goods, and handcrafted things can all be sold on the Etsy marketplace. You cannot sell any items if they do not comply with Etsy's requirements. Items that are bought from a wholesaler or manufacturer and then sold again are certain items that are expressly forbidden from being offered on Etsy.

These goods can be sold on other online stores, but if you list them in your Etsy shop, Etsy might remove them or shut down your business. Avoid competing in a saturated market

One of the easiest methods to avoid competition if you want to establish a business is to "niche down." You face stiff competition, for instance, if you focus on selling "handmade leather items.

You will rule that market if you open an Etsy store and establish yourself as the leading brand for a particular item. This will result in significantly higher purchases in addition to increased traffic. 

13. Note why you want to start an Etsy shop and align your goals 

You must be aware of your motivations for opening an Etsy store. This aids in the definition of your objectives, which are crucial for demonstrating the value of the time and resources you've put into your project.

Setting S.M.A.R.T. goals is an excellent way to determine what you're aiming at. The acronym SMART stands for:

- Specific

- Measurable

- Attainable

- Relevant

- Time-bound

Hence, be careful that your objectives aren't stated as "I want to earn a little additional money by selling on Etsy!" I want to sell X amount of Y items on Etsy by Z date to make a total profit of A dollars, not the other way around.

14. Consider keywords

When customers are searching for specific items on Etsy, they frequently start by entering terms and phrases into the search field. To decide which of these descriptive keywords your potential buyers will most likely use to find your things, sellers must think like customers.

Start by coming up with words or phrases that customers might use to search for your products to make the most of your keywords. Make a long list of potential outcomes and circle the most promising ones. Insert those terms into your item titles, product tags, and the opening of your item descriptions in the listings editor.

15. Take captivating product photos

The majority of Etsy vendors do not work as professional photographers. In that situation, you'll probably need to conduct some studying. Discover some fundamental concepts, then experiment with different settings, camera angles, and times of day until you find what works best for you.

To take product pictures, you don't always need to hire a professional photographer. Instead, choose a sunny window and use your phone's portrait mode to take pictures of your merchandise against a white background (poster board works great for this). You may also get a straightforward lightbox from Amazon.

16. Test out your shipping

You must ensure that your shipping options and packing are proper before sending goods to customers. Sending a few test shipments to acquaintances who reside far away will allow you to confirm that your packaging is adequate.

If your goods were harmed in transit, you should consider whether your shipping supplies were adequate to safeguard them.

There will inevitably be mishaps, but if the initial packaging you sent your goods in wasn't adequate to safeguard them, you'll need to make changes.

Is opening a shop on Etsy worth it?

Because it's one of the quickest, least expensive, and easiest ways to get your handmade goods online and connected to a shopping cart feature, selling on Etsy will still be worth it.

In comparison to creating a website, it's also a low-risk choice. You may list multiple things for just a few dollars, create a professional-looking online store in a couple of hours, and avoid paying domain and hosting expenses.

What you need to know about selling on Etsy

Etsy has recently undergone several adjustments, and it will continue to do so. As making money is Etsy's top concern, they will act in the best interests of their company rather than yours.

Several disgruntled Etsy sellers are debating whether it is worthwhile to keep selling on the site in light of the most recent adjustments, which appear to reflect that.

Here are some of the most typical Etsy benefits and drawbacks to help you decide whether it's worthwhile to use it for your handmade business:

Pros of selling on Etsy

+ Quick, easy & cost effective

+ Established audience

+ Good testing ground

Cons of selling on Etsy

- Quite competitive

- Lack of customer loyalty

- Lots of copycat products

- Harder to grow your email list

To find reviews on Etsy, you can visit sites like:



Consumer Affairs

Learn how to build an Etsy store that sells its goods before you start selling.

This must be emphasized. Your product is everything on Etsy. Selling a product that no one wants will not generate any revenue for a stylish store with excellent product photographs and descriptions.

How do you know the response is yes, though? Do you notice any listings on Etsy that resemble yours? What distinguishes your offering?

You must provide answers to these questions before you begin selling your goods on Etsy, and conducting in-depth market research in the product area you're interested in selling is the greatest approach to finding the answers to these questions.

If you wish to open an Etsy shop and sell something that is already widely available there, you can rapidly get dissatisfied. That's because Etsy is a tough market with ruthless competition. It might be challenging to stand out from the crowd and be seen without the appropriate Etsy SEO tools and careful optimization. It's not always simple to make the transaction, even when you are discovered on Etsy.

Chapter 5

How to start an Etsy shop: A step-by-step guide

Here is a step-by-step guide to starting an Etsy shop.

1. Create your shop

Create an Etsy account before starting your store. You'll use this account to manage your Etsy store and to make purchases from other creators. To introduce yourself to the Etsy community, add your profile photo and bio after creating your account.

Step 1: Visit and click Get started to build an Etsy shop.

Step 2: Complete the introductory questions regarding your level of business experience as well as any selling-related subjects you'd like more information on. 

You can decide to skip this question by clicking on Skip Question.

Step 3: Choose the language, location, and currency for your store, then click Save and Continue.

Step 4: Choose the name of your store, then click Save and continue.


2. Set your shop preferences

Choose the language, nation, currency, and time commitment for your shop:


3. Shop language

The language you select for your shop will be the one used by default to describe your products. Make sure you feel at ease speaking with customers in the language you chose. You can enroll in more languages after opening your business, but you won't be able to modify it later if you want to offer translations in other languages.

Choose the appropriate shop country by checking the box. Select the currency you'll use to price your listings when you're shopping. If the currency of your bank and the currency of your store differ, currency conversion fees might be charged.


4. Choose your shop name

Choose a name that accurately describes your style. The following conditions must be fulfilled by shop names:

- 4 to 20 characters long

- No special characters or spaces

- No foul language

- Not being used by a member of Etsy already

- Does not violate someone else's trademark

You will get options for other shop names that are still available if the shop name you submitted is already in use. As you open your shop, your shop name will be retained for you.

You are permitted to modify the name of your store up to five times after it has opened. You will have to submit a name change request to an Etsy Help representative following the fifth try.


5. Stock Up your Store

You can begin selling goods as soon as your new Etsy business has a store. For each item you're selling on the marketplace, whether it's vintage products, handcrafted items, or arts and crafts supplies, make a new listing.

The images you use to sell the item are, in all likelihood, the most crucial component of each Etsy listing. The majority of online shoppers make visual decisions. They are unable to feel, smell, or physically view the item. Their choice to purchase your Etsy items depends on the quality of the product photography.

Your entry may include up to ten high-quality pictures or one video. Each must be distinctive enough to stand out from goods being offered by other marketplace sellers.


6. Set up your payment and billing details

You must link your bank account to your Etsy shop to receive payments if you want to sell items there. To use Etsy to pay your bills, you'll also need to link a debit or credit card to your account.


To link your bank account:

American vendors use a third-party solution offered by Plaid to input bank information. To help certain you receive your deposits, Plaid gives you the option to confirm your bank information with them.

Choose "Your Bank Information" Follow the instructions to add and confirm your bank information after connecting your bank to Plaid. You accept Plaid's conditions, including its privacy policy, when you use Plaid to verify the information on your bank account.


Sellers with bank accounts outside the US

Enter the information for your bank account under Your bank information. Click Save, then move forward.

Including a debit or credit card. (Stores with headquarters in Germany, Austria, or the Netherlands are exempt from adding a credit or debit card.) To ensure that you get money from your sales securely and promptly, you must verify your bank information. Find out how to validate your bank information.

If you've already added a credit or debit card to your account, you can add a prepaid card from the billing setup page. You cannot use a non-reloadable prepaid card as your sole or primary payment method, but you can still use it to manually pay your bills. Please try adding another card if you are having trouble adding a reloadable prepaid card to your account.


Sellers in Australia

Australian sellers are required to have their residential address on file with their local bank. Etsy payments must be made to this address. A PO box cannot be used as a home address with us. Through Shop Manager, you can update your address.

1. Turn on two-factor authentication

We need you to set up two-factor authentication as a security precaution. We'll email you a verification number to input before accessing your account if you sign in using a browser or device that isn't recognized by our system. 

- Using the authenticator app on your iOS or Android device (Recommended)

- An SMS

- A Call

Choose "Open your shop" after you're done. Congratulations! You may now start setting up your store.


2. Set up your storefront

After signing up to sell on Etsy, there are a few steps you must follow to finish setting up your shop and get ready to begin taking orders. You should plan out how you're going to run your shop, just like you would with any online business. Think about topics like manufacturing schedules, rules, and your delivery strategy.

Banner and store logo: Upload crisp images that showcase your brand's aesthetic and leave a lasting impact on customers. Find out how to upload a shop's logo and banner.

Store announcement: Send out a quick welcome message to customers.

Add more listings to your shop. A listing is created when you add a product to your Etsy shop.

Consider the following best practices for listings as you list your products:

i. Making use of your titles and tags to improve your Etsy search

ii. Take appealing listing pictures. To make it easier for customers to find your products, add qualities.

iii. Write product descriptions that will pique customers' curiosity.

iv. Provide precise processing times to give customers a timeline for when they will receive the product.

v. Think about whether you'll charge delivery fees or provide free shipping.

Marketing, branding, and promotion

Your Etsy shop's success depends on your marketing strategy. Marketing can result in an increase in sales overall by making your products easier to find for new customers, keeping current customers informed about what's new with your store, and more.


8. Marketing Tips

  • Make sure your shop is optimized for Etsy search. Make sure to provide your location so that people searching locally can find your store.
  • Connect your store to your social media accounts so that you may create posts about your company with ease.
  • Discover how making an advertising investment can help you establish your brand and expose your listings to potential buyers.
  • To encourage customers to use promotions and coupons, think about giving discounts.
  • Choose a regional market or artisan fair where you can sell your products.
  • Join the Etsy community and teams to meet other vendors and customers.

A business license is not necessary for vendors to sell on Etsy.

Yet, as a small business selling online, you must abide by all applicable regulations when you sell on Etsy. Please get in touch with a skilled professional if you have any doubts about which laws apply to you.

4 steps to shipping success

Early shipping experiences can resemble a game of chance, from calculating the postage cost for your first Etsy item to packing a fragile order. How can you be sure your package will arrive intact? How frequently should you speak with your client?

Continue reading for advice on how to properly package items, estimate shipping costs, and maintain pleased customers.


1. Packaging Supplies

Your general packing supplies will change depending on the goods you sell in your store. A scale to establish the weight of your shipments, a measuring tape to measure the size of your package, and a printer to generate packing slips and shipping labels at home are a few helpful essentials to have.

It pays to conduct a little of your web research for various packaging goods like mailing envelopes, boxes, and fillers like bubble wrap or packing peanuts, especially if you're interested in eco-friendly solutions. Also, buying in bulk can help you save money. Get advice from other sellers by reading How to Set Up a Shipment Workstation.


2. Marketing Materials

You might wish to include branded packaging and marketing materials, like business cards and thank-you letters, in addition to the resources required to transport your item safely and securely.


3. Consider offering free shipping:

Your listings will appear higher in the US search results on the Etsy app when you include free shipping and a US free delivery assurance. Also, items that ship for free are more likely to be highlighted in Etsy's American advertising campaigns on television, social media, and email marketing.

If your business offers free delivery, you can choose to use our smart pricing tool to change the prices of your products to cover the cost of shipping.


4. Setting up shipping profiles

You can add shipping profiles to your shop after it is live and has listings. You can save time when adding products to your business by using shipping profiles to reuse the same shipping preferences across many listings.

This includes:

i. Estimated delivery dates

ii. Processing time

iii. Calculated shipping (Calculated shipping calculates shipping rates for purchases based on the buyer's location, your location, and the size and weight of the item. With calculated shipping, you won't have to manually add the shipment details again when making your label because they are immediately loaded into the shipping label purchasing page.)


5. Returns

Providing refunds is a wonderful approach to guarantee a positive client experience and promote shopper confidence.

You should specify your explicit policies for accepting returns and/or exchanges in your shop's policies.

When a customer contacts you to arrange a return or exchange, the first thing you should do is determine together: 

- where the purchaser ought to mail the item (generally to your address)

- The window of time you'd want to receive it

If you don't specify this in your shop policy, who will pay the cost of return shipping?

Next, choose how to go about getting the return shipping label. If you're a retailer in the US, it's simple to provide a discounted (compared to retail rates) USPS return shipping label. You can send the pre-addressed label to the customer via Messages. In case the customer changes their mind, the postage cost won't be removed if you send a USPS return label via Etsy's shipping labels service until the item is received and processed for shipment.

Chapter 6 

Tips for optimizing your Etsy shop page

Customers visit Etsy in search of unique goods like yours. By making your shop and listings search-engine friendly, you can ensure that people can find them.

It's challenging to stand out, especially when there are many other people for your attention. You should therefore maximize your marketing efforts to support you in this.

Proper marketing techniques are essential whether you are selling your goods on Etsy or another online marketplace. Regardless of the type of business you have, SEO is an essential strategy.

1. Choose a descriptive Shop title

Make sure the words relevant to your industry are in the store's name. In this manner, your store will be able to appear should one of your consumers conduct a specific Etsy search. Furthermore, it's also essential that the name of your shop stand out from that of the competitors, so make sure to do the appropriate research on them as well.

Your shop's name serves as a clear description of your business that informs customers of the products and services you offer. Utilize the chance to give your store the proper name.

2. Avoid keyword stuffing

SEO algorithms have evolved. You can now get away with a few keywords as long as they are placed correctly. One or two keywords should be used for every 100 words of content; this should be plenty. Keep your posts concise; if you do, people will see your store less favorably.

3. Finding keywords for your Etsy listings

To find keywords for your Etsy listings, Try asking people, "What terms would you use to search for a certain product?" It's best to test those keywords by entering them into the Etsy search bar and seeing what results appear to see whether they're a suitable fit.

You should also take into account long-tail keywords or particular terms, according to another Etsy SEO tip. Because there is less competition, consumers who are looking for a specific item are more likely to buy it.

4. Make sure you use all 13 tags in each listing

Tags are one of Etsy's wonderful features. They essentially divide your store into distinct areas. This will improve your store's visibility in particular categories and make it easier for potential customers to find them. Use tags freely, please. They can be highly advantageous for your shop if you employ them effectively.

There can be a maximum of 13 tags per listing. Use them all. By doing this, you make your listing more noticeable. Just be sure that your goods are properly tagged so that they aren't placed in the incorrect locations.

5. Get Inbound Links

When it comes to SEO, link-building is a crucial technique. It promotes your authority and aids in expanding the market for your company among other web users.

When placing inbound links, be sure that only trustworthy websites are used as the source. Avoid linking to content farms since they will hurt your SEO more than they will help.

Link building can be challenging at first, but with the appropriate efforts, subsequent relationships will be simpler to obtain

Tips for increasing sales on Etsy

To increase your sales on Etsy, follow the advice given below.

1. Write product descriptions that sell well

A compelling product description will greatly raise your conversion rate.

Attract and hold the customer's interest by demonstrating how the product will make their life better or resolve an issue for them.

2. Take eye-catching product photos

To take product images that sell, you don't need an expensive camera.

The simplest lighting to use is natural light. Use light that is reflected off of adjacent objects, comes through a thin curtain, or comes in the early or late morning to avoid using direct, harsh sunlight. Knowing how to use photo editing software is also crucial.  Understanding how to adjust the images' brightness, contrast, or hue would determine whether a customer clicked on your product or not.

3. Develop new products that reach new customers

Offering brand-new products can help your store in the following ways:

i) Increase the shop's freshness (which can help Etsy SEO)

ii) Give consumers the motivation to return (which can increase sales and conversion rate)

iii) Investigate a fresh market segment 


Use Etsy Advertising For Fast Growth

If you use Etsy advertising properly, it's one of the fastest ways to boost your store's sales.

Simple strategies for using Etsy promotion include:

a) Customers are more likely to click on and purchase your bestsellers if you advertise them first (those get sales but not as much)

b) Inspect frequently, especially at first, and disable the promoted listings that aren't selling (especially high views and no sales)

c) Make sure your profit doesn't outweigh the cost.

Top tips for choosing your Etsy shop name

Here are some things to consider while naming your Etsy shop:

  • Pick a name that accurately describes your company. A popular naming method is to name your store in a way that tells consumers what to expect from you.
  • Make it unique.
  • Make it unforgettable.
  • Make it brief and to the point.
  • Make it SEO-friendly.
  • Choose a unique name.

4 common mistakes new Etsy sellers make

1. Not having a clear brand identity

Etsy stores must establish a distinct brand identity. It makes you more memorable to potential clients and helps you distinguish yourself from the competitors on Etsy.

Every store needs a distinctive logo, color scheme, and brand positioning. But it's also essential that these components function as a single, unified brand. Your items become more remembered by consumers and foster long-lasting relationships with them thanks to unique brand positioning.

2. Having no About section in their Etsy shop

The lack of an about section in your Etsy shop is one of the errors that merchants make. Showcase your creative process, as well as who you are and what you do, in the about section. This can help customers feel connected to your shop and learn more about you as a maker of goods.

In the "about" part of your Etsy shop, it's a good idea to provide behind-the-scenes footage or photos of your creative process. Customers will be able to understand more about how your products are manufactured and the distinctive handmade method in this way.

3. Not optimizing your listing titles

When writing listing titles, keep the following points in mind:

i) Add a long tail term in your search,

ii) Place the most important and descriptive term first.

4. Not Using Social Media To Promote Their Business

Small businesses can reach more potential clients by using social media effectively. You may use it to communicate with your target audience, post behind-the-scenes content, and advertise your items.

Remember the frequent Instagram blunders that Etsy sellers make. One of them is doing what the majority of other Etsy merchants currently do, which is posting simply product images. Sadly, that isn't what Instagram users want, and it could significantly lower your engagement. Only a limited amount of your material should be devoted to product promotion.

Instead, the majority of your content ought to be educational, entertaining, or helpful. For instance, a crystal shop might list the metaphysical characteristics of several crystals to assist clients in selecting the best one.

Tips for getting featured on Etsy

To get featured on Etsy these are some steps to follow:

  • Post High-quality photos. A direct technique to grab someone's attention is striking images.
  • Be Part of the Etsy Community
  • Share your experience.
  • Transparency is key.
  • Sell excellent stuff.
  • Promote your expertise.
  • Ship internationally

Bonus tips from Etsy's social media team

  • Nothing is worse than finding someone to feature only to discover that they have inactive social media accounts. Keep your accounts active.
  • Post a variety of content: Be sure to post more than just listing photos. Include videos of the creative process, behind-the-scenes content, and images of your products grouped.
  • Utilize hashtags: The social team frequently uses #etsy for features, so be sure to include them in your posts to make it easier for them to locate you.
  • Engage with Etsy content on various social media sites. The social team likes to highlight vendors who are also involved in the local community



You now know how to launch an Etsy store! Congratulations on taking the first step toward turning your passion into a successful business! 

The best venue for manufacturers to sell their handcrafted goods is Etsy. People go there to find distinctive, one-of-a-kind goods that they cannot obtain elsewhere. Fortunately, setting up an Etsy shop doesn't take very long and has a low entrance threshold.

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Kenneth C. Nzeogu

Kenneth is a freelance tech writer who's been in the sector for three years. He loves writing about new technology, focusing on web hosting, streaming, cybersecurity, and how it can benefit people's lives.