gta 6
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Take-Two CEO admits GTA 6 expectations are 'so high' it's 'terrifying' — 'I think here our goal is to deliver to consumers something that’s never been experienced before'
By Demi Williams published
Take-Two CEO Strauss Zelnick has admitted that the expectations for Grand Theft Auto 6 have him terrified, even as industry analysts expect the game to sell exceedingly well.

Take-Two CEO says GTA 6 isn't coming to PC day one because console players are the 'core consumer' — but the real reason is obvious
By Isaiah Williams published
Rockstar Games won't release GTA 6 on PC on November 19, 2026, and Take-Two's CEO effectively says it's because console players are the main audience.

Take-Two CEO wants GTA 6 to be 'the most spectacular piece of entertainment on Earth, in history'
By Demi Williams published
Take-Two CEO Strauss Zelnick has discussed the highly anticipated release of Grand Theft Auto 6 and admitted that he is "terrified."

Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'
By Demi Williams published
Take-Two CEO Strauss Zelnick has hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount for a quality game.

Rockstar Games could maximize GTA 6's sales with one simple addition
By Isaiah Williams published
GTA 6 is now only a few months away, and there's one thing Rockstar Games must do if it wants to fully capitalize on game sales.

GTA 6's marketing campaign is edging closer, as Take-Two CEO gives update
By Isaiah Williams published
GTA 6's release date looks more solid than ever, with Take-Two Interactive's boss further suggesting marketing will kick off soon.

'If AI were to take anyone's job, wouldn't it take Elon Musk's job? The richest guy on Earth?' — Take-Two CEO says AI won't get rid of jobs, but allow artists to do 'higher quality work' instead
By Demi Williams published
Take-Two CEO Strauss Zelnick has said that artificial intelligence (AI) won't steal artists' jobs, but that it will allow them to do "higher quality work" instead of tedious tasks.

GTA 5 voice actor shuts down rumors that he's playing GTA 6's Carl Hampton but says he would love to play a 'proper villain' in the game
By Demi Williams published
Jay Klaitz, the voice actor behind Grand Theft Auto 5's heist mastermind Lester Crest, has shut down the rumors that he's playing a character in Grand Theft Auto 6.

Amid rumors of a $100 Grand Theft Auto 6, GTA 5 voice actor suggests Rockstar should keep the game's price at a level where it's 'accessible to all players' but admits 'that’s not the reality of what will happen'
By Demi Williams published
Lester Crest actor says he wouldn't pay $100 for GTA 6
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