LG Optimus 7 review

Is LG's Optimus 7 the prime Windows Phone 7 handset?

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LG optimus 7

The LG Optimus 7 implements the basics of Windows Phone 7 well, and the software extras – plus a doubling of the standard 8GB of built in storage – are enough to help it stand out from the crowd.

We liked

The super-sharp and highly responsive screen is a joy to use for typing and sweeping through photos.

The web browser works well on the large screen, and it's a pleasure to see – and use – pinch to zoom.

The headphones provided are higher quality than we're used to and delivered punchy sound.

16GB of internal storage is enough for plenty of data and nearly (but not quite) makes up for Microsoft's refusal to allow the user to add removable storage on Windows Phone 7 handsets.

The Play To DLNA feature worked really nicely for sending stuff to our laptop computer. We can see this being used to show off holiday snaps quite a lot.

We disliked

The camera needs a bit of attention. Panorama mode works well, but images are washed out overall.

This is a Windows Phone 7 gripe, but we hate that you have to use Zune to transfer photos and videos to and from a PC. What's wrong with drag and drop?

The chassis design has its good and bad points. While the metal backplate is a plus, the odd Windows Start buttons is rather bizarre.


With Windows Phone 7 devices sharing an awful lot in terms of base specifications and button placement, it's arguably a challenge to get differentiation. LG has chosen to up the basic memory quota and add some apps.

On the whole we like what has been done.

But, we've really taken against some aspects of Windows Phone 7, not least being locked into Zune and not being able to expand on internal memory. Microsoft may have shot itself in the foot a couple of times there, and poor old LG (and Samsung, HTC and Dell) have just had to make the best of it.

Tech Specs

Product TypeSmartphone
Network BandQuad Band
Input MethodTouchscreen
Wireless LANYes
Contract TypeSIM-free
Built-in Memory16 GB
Built-in FlashYes
Memory Card SlotNo
Cellular Data Connectivity TechnologyGPRS, EDGE, HSDPA, HSUPA
GPS ReceiverYes
Multi-SIM SupportedNo
Near Field CommunicationNo
Integrated TV TunerNo
Cellular Generation3.5G
Cellular Network SupportedGSM 850, GSM 900, GSM 1800, GSM 1900, WCDMA 900, WCDMA 1900, WCDMA 2100
Rear Camera Resolution5 Megapixel
Number of SIM Card Supported1
Phone StyleBar
Operating SystemWindows Mobile
Brand NameLG
Battery Talk Time6.60 Hour
Product ModelE900 Optimus 7
Screen Size9.7 cm (3.8")
Screen Resolution480 x 800
Touchscreen TypeCapacitive
Weight (Approximate)157 g
Maximum Video Resolution1280 x 720
Processor ManufacturerQualcomm
Bluetooth StandardBluetooth 2.1
Operating System VersionWindows Phone 7
Messaging TypeSMS (Short Message Service), Email, MMS (Multi-media Messaging Service), Instant Messaging
USB StandardUSB 2.0
Height125 mm
Width59.8 mm
Depth11.5 mm
Radio TunerYes
Battery Standby Time330 Hour
ManufacturerLG Electronics
Product NameE900 Optimus 7 Smartphone
Processor Speed1 GHz
Processor TypeSnapdragon
Screen TypeLCD
Sensor TypeAccelerometer, Digital Compass, Proximity Sensor
Manufacturer Part NumberLGE900 AGBRBK
Manufacturer Website Addresshttp://www.lge.co.uk
Marketing Information

Seamlessly Share And Store

'Play To' enables transfer of quality HD content to another DLNA DMR enabled device, wirelessly. Transfer video, photos and music via WiFi 802.11n to another device, such as a TV or laptop. Fast, easyand seamless.

With up to 16 GB of memory store large amounts of HD content, such as that latest game, movie clip or music track.

Content sharing is seamless with super fast 3G upload and download speeds; PLUS the ability to share content wirelessly via WiFi.

Use Microsoft's Skyline 'Skydrive' back-up service to store precious work or personal content on a virtual server.