Coming soon: billboards with gender recognition

Set to change the face of advertising – depending on your face

A research company in Singapore has created the world's first gender recognition billboards.

The Agency for Science, Technology, and Research (A*Star) have managed to install face-recognition technology which not only recognises a person is near, but if they are male or female. The idea being that the advertisement could change depending on the gender of who is looking at it.

What's my age again?

The innovative displays have been showcased at CommunicAsia 2009, where it was also announced that the billboards can track how many people are looking at the advertisements and how long for.

According to Cnet Asia, there's also an age-recognition billboard in the works which uses similar technology that can be found in Sony Cyber-shot cameras.

While TechRadar is all for forward-thinking innovations, this type of tailored advertising is eerily similar to what was showcased in Minority Report – the Steven Spielberg movie – which is acting more of a tick-list for tech manufacturers rather than the work of fiction it is meant to be.

Via Cnet


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.