The £15 a month service brings unlimited viewings of over 600 films from the Sky Movies catalogue. There's a free 30-day trial available to new customers.
Beyond the monthly Sky Movies Pass, you can buy movies on a pay-and-play basis from 99p.
"Enjoy Sky Movies one at a time with Pay & Play or get unlimited access with a monthly Sky Movies Pass. Already got YouView? Find Now TV in on demand today and sign up for a free 30 day Sky Movies pass."
Sky Sports on the way too
If you're an existing Now TV subscriber, naturally you'll be able to access that subscription through YouView.
While the movies will offer a huge boost to the fledgling platform, the real boon will come when Now TV gets Sky Sports content.
Will the arrival of Sky Movies content help convince you to sign up for YouView? Let us know in the comments section below.