Regardless of the issues it is causing for advertisers LED technology is here to stay and Toshiba is boasting that its full-backlit LED tech is twice as bright as the average.
The technology powering it is called a KIRA2 Super Local Dimming LED Display. KIRA2 has an amazing 1,000 cd/m2 brightness and has 512 controllable zones (5X that of previous local dimming models) for the ultimate control over black levels.
What this means is that you get an unbelievable 9M: 1 Dynamic Contrast.
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Behind every good TV is some brilliant piece of technology and the Cell TV is of no exception. As the TV is the most powerful ever seen (43x beefier than your average TV set) Toshiba couldn't house that much power in the display, so have opted to pair it with a black box.
Yes it's chunky and a little unsightly, but it is in here where you will find a Blu-ray drive and the eight-core Cell processor.
Because of the box, users will be able to record eight channels at once and if you really want to assault your eyes, then you can have all eight channels on the screen at once.
It's unnecessary, but very very cool.
The humble remote control could well be a thing of the past if Toshiba gets its way. Demoed at CES 2010 and coming to a Cell TV near you is gesture control.
That's right, flapping your arms about like a mentalist will now make your TV work. Pre-determined gestures mean that you can switch channels, change the volume, fast-forward and record all with the swipe of a hand.
Although you will also get a remote with the Cell TV, gesturing looks a whole lot more fun and it will be the ultimate way to impress everyone who comes round to watch the football.