LG has just announced its new phone, the LG Secret, the third model in the LG Black Label Series, following the popular LG Chocolate and LG Shine models.
TechRadar was treated to the dry-ice heavy LG Secret launch at London’s Landmark hotel this morning. There, an array of senior execs from LG’s European and Korean offices were on hand to present the fashionista’s new mobile phone of choice and to remind us that 25million phone users worldwide now own an LG Chocolate or Shine phone.
Feature-wise, LG is clearly looking to build on the success of it's 'Viewty' range in promoting the 3G Secret as the slimmest 5-megapixel cameraphone on the market.
Looks-wise, the LG Secret’s real USP is its sleek aesthetic and the innovative use of carbon fibre and tempered glass which provides "durability without compromising its sleek design". Indeed, LG informs us that the Secret has been "developed to satisfy the refined tastes of trendsetters who desire a sophisticated design with an enduring elegance".
LG claims that it has attacked the phone with chisels and knives and has still failed to scratch it. We’ll be sure to give it the same harsh damage testing when we get hold of our review unit in May!
iPhone competition?
The real question of course is whether the LG Secret can compete with the new 3G iPhone when Apple launches that product later this summer.
While TechRadar remains on the fence until we’ve given the LG Secret a good run for its money next month, it’s clear that the 5-megapixel camera, 120fps video and DivX certified recording and playback will be features that many users will value over the iPhone’s rather limited photo and video features.
LG has developed its Viewty cameraphone tech and the LG Secret’s camera features, Morphing (facial editing) and SmartLight technology as well as Movie Maker software to help users create their own music videos on the go.
Motion-controlled gaming
The Secret’s touchscreen gives direct access to music, photos, games, documents and an FM radio. One particularly cool feature LG was keen to show off is the ability to flick through your photos on the screen while listening to music.
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Your comments (4) Click to add a new comment
albertheijn
April 24th
4. Yet another dodgy handset from dudes like Samsing or LG. They are all so poor. The Viewty should be a great phone, instead it's about as nice to use as a chocolate teapot. MESSY!!
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calcio
April 24th
3. Girl's phone. They might as well attach a lippy and eyeliner.
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zoydwheeler
April 24th
2. It's nowhere NEAR an iPhone killer! It will sell to the legions of aspirational sheep out there, no doubt - LG is pitching this to the kind of person to whom a 'make your own music video on the go' type feature appeals over and above ACTUALLY USEFUL FEATURES. Just go and check out that microsite they've set up - they're marketing these things like perfume. And they're doing it very well, which is mildly depressing.
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shonette
April 24th
1. I hope this phone does do the business when it finally comes out, I'm so tired of all this hype around the iPhone, and all the other companies trying to do their own copies of it, lets hope this one isn't another iPhone clone!!
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