Let us explain: A global ad campaign, seen on building murals in New York City, a lights display in Cologne, and Google's own YouTube page, all feature the same four basic elements: a "G" logo, a #MadeByGoogle hashtag, the date of October 4 (when Google is holding its launch event), and the basic outline of a handset.
However, an intriguing installation that Google propped up in NYC's Brooklyn Bridge Park may be trying to communicate a little more, like say, the Pixel phones' ability to support mobile VR.
- Here are the best VR games for PC and mobile
Using the city skyline rather than a simple opaque background, the statuesque ad creates a sense of depth and looking into something vast - a common analogy for the sensation of entering another world through VR.
Adding to the subjectivity is an image seen in official event invites using a similar design philosophy. If you prefer something more concrete, reports have also stated that Pixel will feature the next-level Snapdragon 821 processor, making the devices primed for VR when Google finally puts Daydream into motion.
Pretty as a picture
Though close to zilch has been officially shared of Google's new direction in smartphone-making, leaks of what appear to be the devices, now widely known as the Pixel and Pixel XL, show off a gesture-controlled finger scanner and distinctively large bezel. The larger Pixel XL may have also shown up inadvertently in a recent Nest commercial.
All will be made known on October 4 at 9am PT/12pm ET/5pm BT, when Google's event kicks off. Considering the search giant may be planning a launch of Daydream very, very soon, we won't be surprised if the virtual reality revolution becomes a "one more thing"-type reveal at Google's gathering.
- Our review of the Samsung Galaxy Note 7
Via The Verge
Article continues below