The Passport might be BlackBerry's weirdest idea yet. Scrap that. The Passport is BlackBerry's weirdest idea yet.
Joining the phone maker's 2014 lineup of devices, the square-shaped Passport goes against the grain and says 'screw you, ergonomics'. Will we even be able to hold it in one hand? The jury's out for now.
But in case we haven't sold it to you yet, BlackBerry has posted an explainer telling you why you really need this phone in your life.
The big seller is the device's 4.5-inch HD screen, which BB says will accommodate more letters to a line (going from approx. 40 characters on a rectangular phone up to 60), making it especially handy for reading documents and spreadsheets.
In fact, BlackBerry's so bold as to liken the Passport to the IMAX experience: "Consider how IMAX screens start with a more traditional 16:9 aspect ratio projection for conventional movie trailers and then expand to their true dimensions (and the audience goes, "ooh").
BlackBerry blogger Matt Young explains a few more scenarios where the Passport could be useful to any professionals, throwing around words like "opportunity" and "possibilities".
Sure, some of these benefits might appear to BlackBerry's core business consumers, but it's probably going to take more than a blog post to sell the Passport.
Still, at least BlackBerry is trying something different in these turbulent times - it's just a shame that the history of extra-wide smartphones isn't a happy one.
- If you're looking to shake things up, you've also got the LG G Flex.