If current URL shorteners for cutting Twitter posts and the like down to size aren't aggressive enough for you, then check out Bit.ly's new service, which saves a precious two characters per link.
Bit.ly, a long-standing favourite that's currently handling over two billion clicks a month, says its new j.mp service – four characters, as opposed to the previous monstrous six – is part of a suite of offerings that should appeal to microbloggers and businesses alike.
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That includes Bit.ly Pro, which allows publishers such as the New York Times to create their own URL shorteners, and Bitly.tv, a video aggregation site that highlights the most popular YouTube videos shared using Bit.ly links.
If it all seems rather esoteric to make much sense, then perhaps the fact that a core part of Bit.ly's offerings involves tracking those shortened URLs to allow analysis and potential revenue generation will add up more easily. Money talks, after all.