Is Microsoft to rebrand Live Search?

'Kumo' is the buzz word across the internet

Rumours abound that Microsoft may be rebranding its misfiring 'Live Search' search engine as Kumo.

According to TechCrunch, the rebrand will kick in next year, despite a recent raft of changes to Microsoft's Live software.

When it was launched in September 2006, Live Search represented a major push by Microsoft to break back into a market that Google had quickly come to dominate.


But despite having advantages like being used as the default search engine within popular browser Internet Explorer, Live Search has failed to become a true competitor to Google.

With Jerry Yang moving aside at Yahoo!, talk of Microsoft buying into its rival's search business has resurfaced, but it seems unlikely that this is linked with any new brand.

We're reliably informed that Kumo means 'Cloud' or 'Spider' (no, we don't understand how that works either), and the domain has indeed been snapped up by the Redmond company.

While we contacted Microsoft about the news, as expected, the company has declined to comment.


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.