Fitbit Flex is 50% off in Amazon's Black Friday sale

A deal worth running for

If you’ve been thinking about picking up a fitness tracker, now is a good time to be active with Amazon slashing the price of the Fitbit Flex in its Black Friday sale. 

Usually priced at £79.99, you can now get the Fitbit Flex on your wrist for just £39.99. There are ten colors available, but only black, slate, and pink are discounted to £39.99. 

The Fitbit Flex is able to track your steps, the distance you’ve traveled and tell you how many calories you’ve burned throughout a day. It even gives useful insight into your periods of inactivity with sleep tracking features. 

All of this information can be conveniently accessed and stored on the Fitbit’s companion app which takes away the need for a bulky screen on the bracelet itself. 

Not only that, the rubber wristband means it’s lightweight enough that you can wear it comfortably throughout the day, though it’s not the most fashion-forward design available. You can read out full review of the device here.

Though the Fitbit is heavily discounted, it’s worth bearing in mind that there is a more advanced version available in the Fitbit Flex 2. It’s more expensive at £74.99, but it does offer more advanced features and a more attractive design, so if you’re looking for something beyond the basics it’s worth considering paying slightly more for the Flex 2


Emma is TechRadar's graduate writer covering the latest technology news. She loves nothing more than being unnervingly enthusiastic about gaming, VR, AI, and acronyms.