Apple has splashed-out on application discovery website Chomp and plans to use the technology to revamp the App Store, according to TechCrunch.
Recent speculation has hinted that an overhaul is due for Apple's application download portal so Apple's reported acquisition arrives at an opportune time.
Three year-old start-up Chomp.com arguably gives smartphone and tablet owners a more efficient way to discover new apps by simply asking 'what kind of app are you looking for?'
It brings easy access to categories like trending apps, free apps of the day, all time greats, and on-sale applications for iPhone, Android and iPad.
Moving to Cupertino
The TechCrunch report says the entire Chomp team will transition over to Apple, when the purchase is completed.
"This is not a cheap acqui-hire," says the article. "Apple has bought the Chomp team and technology and plans to use both to completely revamp App Store search and recommendations."
There has been no official confirmation from Apple or Chomp.