We won't start a "liar, liar pants on fire" chant aimed at HTC because we're pretty excited about a development announced today by the phone maker.
"A special edition of the new HTC One running stock Android will be exclusively available through the Google Play store in the United States starting on June 26," said Jeff Gordon, HTC senior global online communications manager.
"This edition pairs the all-metal unibody design, low-light capabilities of the UltraPixel camera and dual front-facing stereo speakers of the new HTC One with the stock version of the latest Android software, Jelly Bean 4.2.2."
The phone will be available for $599 (around UK£395, AU$622) and while it's starting out stateside, HTC threw a parenthetical "initially" in its announcement, suggesting we should see the phone hit international markets down the road.
The device is supported on GSM networks (AT&T and T-Mobile), and software updates will come via Google.
Gordon let us in on a few more details, too: The Google edition of the One will not include BlinkFeed or the Sense camera UX, while the camera itself will be Android through and through.
That means Jelly Bean 4.2's Photo Sphere will be part of the package, but it won't have Sense camera experiences such as HTC Zoe, Highlights or the living gallery.
For sub-$600, users will get a 32GB, Sense-free handset that follows Samsung's play into the vanilla Android space with its own flagship, the Galaxy S4.
Now with HTC throwing its highly regarded handset into the land of Nexus, we could see a few more copycat acts before the year is up.