The Xbox Live gaming and entertainment platform suffered a major outage for several hours on Saturday, rendering significant elements of the console useless.
Gamers were unable to sign into their accounts so were unable to engage in multiplayer action, or access the suite of entertainment apps that are tied to Xbox Live subscriptions (i.e. Netflix, YouTube, etc.).
Microsoft claimed it was dedicating every available resource to fixing the problem and eventually did so late on Saturday.
The outage came at the worst possible time for some gamers, with Call of Duty: Black Ops II players able to gain double XP (experience points) as a means of promoting a new map pack launching on Monday.
Where does this leave the new Xbox?
The service outage has now been resolved, but it does raise more questions about Microsoft's reported plans for its forthcoming Xbox 720 to require a constant internet connection, which have already been met with a huge backlash.
With Xbox Live outages not exactly a once-in-a-blue-moon occurrence, where would this leave gamers every time the company has problems with the online portion of its service?
Would they be able to play at all? Surely Microsoft would have to allow local, unconnected play in those circumstances?
At the moment it's all conjecture, but we may learn more if Microsoft does, as reported this week, reveal the new console in little over a month's time on May 21.
In the meantime, check out our own Matt Swider's piece: 5 Reasons why an always online Xbox 720 is the worst idea ever.