People most like to watch TV on their mobiles as they are having breakfast or right before they go to bed, a new study has found.
Mobile TV is most watched as people are making, or having, breakfast in the kitchen, or just before they go to sleep at night, in the bedroom.
Monthly fee preferred
Most people expect to pay to watch TV via their mobiles and they prefer to pay a fixed monthly fee. The study also found that most users were pleasantly surprised by the experience of watching TV on a mobile handset, despite the small screen.
However, as soon as any problems occurred, such as reception difficulties in one of the channels, the users quickly lost interest. They became disappointed and irritated when something did not work and opted to move on to other things.
TeliaSonera conducted the mobile TV test with DVB-H technology in co-operation with Nokia . Fifty families in Stockholm were allowed to borrow a Nokia N92 mobile phone, and had access to 13 TV channels and one radio channel. The test lasted two months and was concluded in the beginning of December.