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It looks like Facebook is getting into the newsletter game too

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The online newsletter space could be set to get another high-profile entrant after Facebook confirmed that it is working on its own tools for journalists and writers. The proposal, which will form part of the Facebook Journalism Project, is reportedly still at a very early stage but is likely to mirror existing newsletter services

Three people familiar with the matter told The New York Times (opens in new tab) that Facebook’s new tools would offer independent writers support for building their follower numbers across the social network, help them curate email lists and, potentially, provide paid subscription tools to help writers monetize their newsletters.

The launch of bespoke newsletter services would help Facebook in its efforts to be seen as a source of legitimate news. The social network launched its News Tab in 2019 (opens in new tab) and has since pledged to donate more than $100 million in order to provide a boost to the struggling local news sector.

Will write for pay

Facebook is not the only major tech player to explore the newsletter space. Earlier this week, Twitter announced that it had acquired the newsletter service Revue (opens in new tab) in order to help writers that use its platform to generate revenue. Twitter has already made Revue’s Pro features free for all account holders and lowered the paid newsletter fee to 5%.

The newsletter space has grown substantially as a result of the COVID-19 crisis, with many writers left with little choice but to monetize their services independently after the pandemic caused significant job losses in the media sector. Services like Patch (opens in new tab) and Substack (opens in new tab) are also offering solutions for writers attempting to make a living in difficult circumstances.

More details regarding Facebook’s newsletter service will surely follow over the coming months but it is likely to tie in nicely with the stated aims of the Facebook Journalism Project (opens in new tab), which intends to “strengthen the connection between journalists and the communities they serve.”

Via Engadget (opens in new tab)

Barclay has been writing about technology for a decade, starting out as a freelancer with ITProPortal covering everything from London’s start-up scene to comparisons of the best cloud storage services.  After that, he spent some time as the managing editor of an online outlet focusing on cloud computing, furthering his interest in virtualization, Big Data, and the Internet of Things.