WordPress is a fantastic platform for building your own blog, portfolio, or ecommerce site. It's packed with tools to help you create a professional-looking site and monitor its performance, and you can make it even better by installing WordPress plugins to add new features.
Some WordPress plugins are free, while others are premium products with a price tag to match. You can find free plugins using WordPress's own Plugin Directory, which is accessible from your dashboard. Paid-for plugins can be uploaded using the Add New option from the plugins menu,
You can only install third-party plugins if you're hosting your site yourself using the software from WordPress.org (opens in new tab). If your site is hosted on WordPress.com (opens in new tab), you won't have a plugins menu.
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1. Yoast SEO
If you’re serious about search optimization, use Yoast to reach the next level
Yoast SEO (opens in new tab) is a WordPress plugin that offers real-time page analysis to help you optimize your pages’ content, images, titles, meta descriptions, and keywords. You can also use the plugin to tell Google not to index a page, or set of pages. And it even analyses the readability of your copy; checking the length of your sentences and paragraphs, whether you use transition words or subheadings, if you use passive voice too often, and so on.
You can also use Yoast SEO to generate URLs automatically (so you don’t get penalized by Google for duplicate content), create readable XML sitemaps, and get finer control over breadcrumbs. The premium version of Yoast SEO offers more advanced features, but even the free plugin can help you make a real difference to your site's ranking. Yoast SEO is constantly updated with new releases which you can check here (opens in new tab).
Want to speed up your site? Caching plugin WP Rocket could be your friend
WP Rocket (opens in new tab) is a premium product where you get what you pay for.
It’s very easy to set up, and can be installed and configured in just a few minutes. And that’s it – a real case of set it and forget it. Page caching is activated straight away and you should get an immediate speed boost to your site as a result. Plus, because this WordPress plugin's crawler simulates a visit to preload the cache, the indexing of your website by search engines is instantly improved.
3. Gravity Forms
If you need a contact form for your WordPress site, Gravity Forms is ideal
Currently in use by more than one million sites, Gravity Forms (opens in new tab) is a WordPress plugin that allows you to build complex, contact forms quickly and with ease, with no technical knowledge required.
A user-friendly editor prompts you to select the fields you want to include, configure your options, and then embed the forms on your WordPress site. If you wish, you can also break up your form into multiple pages, and show a progress bar that lets users know how far they’ve got in the process. Also, there is a HubSpot add-on integration.
You can also schedule forms to appear and disappear at certain times; create order forms with pricing fields; and even build a form that creates user-generated WordPress posts on your site.
4. Google Analytics Dashboard for WP
Use this plugin to find out how many people are visiting your site, where they’re from, and how long they're staying on each page
This powerful, free WordPress plugin enables you to track your site’s visitors using Google Analytics’ tracking code, and view key statistics within your WordPress installation. You can use Google Analytics Dashboard for WP (opens in new tab) to generate a set of performance reports about the site’s performance as a whole, as well as that of individual pages and posts, and the information you get back is fully customizable.
This WordPress plugin is fully compatible with multisite network installs, integrates with Google AdWords so you can keep track of how well your ads are converting, and supports AdSense, so you can work out which posts or pages are generating the most income. Note that you need to open a (free) Google Analytics (opens in new tab) account before you can use this plugin.
A free WordPress plugin that's the world’s most popular for ecommerce sites
The WooCommerce (opens in new tab) WordPress plugin currently powers more than 30% of online stores. First launched in 2011, it was acquired by Automattic (the company behind WordPress.com) in 2015, so its future development is clearly in safe hands.
The standard, free version of WooCommerce can calculate the costs of shipping and taxes and offers the ability to accept major credit cards, PayPal, bank transfers and cash on delivery. There are also some very capable stock management tools to help you keep track of your inventory.
The premium version of WooCommerce comes with more advanced tools, such as a one-page checkout, and an add-on for cart abandonment emails. There are also hundreds of add-ons and themes to extend WooCommerce’s functionality further.
6. Adobe Fonts
Integrate thousands of top-quality fonts for your WordPress site
If you want to make your WordPress site look beautiful, you need to move beyond standard fonts and start investigating a wider range of typography. Adobe Fonts (opens in new tab) (former TypeKit ) is an Adobe service that gives you access to high-quality custom fonts.
The fonts are applied to your website using the font-face standard, so you can be sure they’re web standards-compliant, fully licensed, and accessible. There are thousands of fonts available and you'll need a Creative Cloud account/subscription to get started.
Help readers find the content they want with a plugin that's a huge improvement on WordPress's own built-in search tool
Unfortunately, the search functionality provided by WordPress isn’t so great. But if you want to give your own visitors a decent in-site search experience (and let’s face it, who doesn’t), there’s a great free WordPress plugin that can help you out.
SearchWP (opens in new tab) offers a list of advanced search features including the indexing of post titles, descriptions and keywords, as well as PDF, Office and text document content. You can also create multiple search engines, each with their own settings; so you could, for example, create a search box solely for product searches.
SearchWP lets you to give users better results by using keyword stems instead of exact term matches, so, for example, the search term ‘sing’ would return related words like ‘song’ and ‘singing’. You can even customize how results are ranked using SearchWP's weighting system.
Make and manage tables on your site, and even import them from Excel
If you need to present a lot of data in table form, it can be quite a pain coding it all by hand. TablePress (opens in new tab) is a Wordpress plugin that makes it easy to create and manage tables on your site without any knowledge of HTML. And best of all, it’s totally free.
You can include tables in posts, pages and text widgets, and tables can be imported from Excel (XLS and XLSX), CSV, and HTML files, as well as being exported.
Disasters and security breaches happen, so be cautious and protect your site
In the Wild West world of the internet, nothing lasts forever and you never know when catastrophe may strike. So it’s important to make regular backups of anything you put online.
BackUpWordPress (opens in new tab) lets you back up your entire WordPress site, including your database and all your files, on a schedule and timeframe that suits you.
The WordPress plugin, which boasts more than 200,000 active users, works in low memory 'shared host' environments, lets you manage multiple schedules, and gives you the option to have each backup file emailed to you.
You can send your backups to a wide variety of destinations, including remote FTP servers, Google Drive, DropBox, Amazon S3, Dreamhost DreamObjects, Rackspace Cloud and Microsoft Azure. It's free to download from WordPress website but due to the change in ownership, backups to Dropbox, Google Drive and others won't be supported anymore. Alternatively, you can check out UpdraftPlus Wordpress Backups (opens in new tab).
The quick and easy way to manage and eliminate spam comments
If you allow comments on your WordPress site, you’ll know what a headache comment spam can cause. One way to deal with this is to enable comment moderation, but once the volume of spam reaches a certain level, there often aren’t enough hours in the day to deal with it.
Created by Automattic, the company behind WordPress.com, Akismet (opens in new tab) is a WordPress plugin that automatically checks all comments and filters out the ones that look like spam for you. It works in the background and there are no settings to configure, so it’s extremely easy to pick up and run with.
Of course, you can’t rely on Akismet capturing every single piece of spam, and there’s also the possibility of false positives. But by telling it when it has missed spam or identified false positives, it can learn and get better over time.
Akismet is free to download but you’ll need an Akismet.com API key to use it. Keys are free for personal blogs; paid subscriptions are available for businesses and commercial sites.
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