The success of web browser Brave is a bad sign for Google - here’s why

Brave browser
(Image credit: Brave)

Privacy-centric web browser Brave has surpassed 50 million active monthly users for the first time, the company has announced.

In a blog post, Brave says the milestone represents the fifth time the browser’s user base has doubled in as many years. The service also currently attracts more than 15 million daily active users, another high water mark.

Brave credits a range of new features and products for the continued growth, including an in-built crypto wallet and private search engine. But the company also acknowledged it has benefited from wider consumer trends.

“Users all over the world are looking for a private, safe and faster browsing experience, along with tools that give them independence from Big Tech. This long term and sustainable growth reflects that user desire,” said Brave.

A paradigm shift?

The uptake of privacy-centric browsers, VPNs, proxies, encrypted email and other privacy tools in recent years hints at a shift in attitudes that could have major ramifications for the largest technology companies in the world, whose businesses are predicated on the collection of vast amounts of data.

Since the Snowden leaks and Cambridge Analytica scandal in particular, public awareness of the importance of data privacy has risen steeply. Generally, consumers are more wary about the information they share with Big Tech companies, and more savvy about how their information is used and monetized in the data economy.

We suspect this trend may begin to register more clearly in the web browser market soon. Currently, Google Chrome dominates the space with a 63.8% market share, followed by Apple’s Safari (19.6%) and Microsoft Edge (4%). However, privacy-centric services operated by smaller players are beginning to gather steam.

Although Brave’s 50 million-strong user base represents just 1% of the market, based on data on the total number of web users from Statista, its rate of growth will give the likes of Google pause for thought. And that’s despite the inherent inconveniences; this writer can attest that Brave frequently breaks website functionality as a result of its no-tolerance policy on cookies.

Although Google has made a show of improving its privacy practices and planning for the demise of third-party cookies, proposed alternatives like FLoC have been panned by privacy advocates, who say the solutions create as many problems as they solve.

There is also plenty of evidence Big Tech companies still cannot be trusted to protect the interests of users. This week, for example, both Google and Facebook were slapped with significant fines for cookie-related breaches of EU privacy laws. The patience of consumers is surely wearing thin.

Joel Khalili
News and Features Editor

Joel Khalili is the News and Features Editor at TechRadar Pro, covering cybersecurity, data privacy, cloud, AI, blockchain, internet infrastructure, 5G, data storage and computing. He's responsible for curating our news content, as well as commissioning and producing features on the technologies that are transforming the way the world does business.

Read more
Browser
The future of mobile browsers: time for a new model?
A laptop screen showing the new ChatGPT-powered Bing search engine
Microsoft claims Edge had a great year, boasts soaring browser user numbers
Woman using credit card whilst sitting at a desk with a laptop and mobile phone in view
Best web browser of 2025
Google Chrome with Christmas theme in Windows 11
I've used Edge, Firefox, and Opera, and yet after ten years in tech journalism, I still come back to Chrome
opera air interface
I’ve tried the new Opera Air browser – here are 3 features that have already convinced me to ditch Chrome
Work together
These are the most popular websites right now - and they might just surprise you (February 2025 edition)
Latest in Software & Services
TinEye website
I like this reverse image search service the most
A person in a wheelchair working at a computer.
Here’s a free way to find long lost relatives and friends
A white woman with long brown hair in a ponytail looks down at her computer in a distressed manner. She is holding her forehead with one hand and a credit card with the other
This people search finder covers all the bases, but it's not perfect
That's Them home page
Is That's Them worth it? My honest review
woman listening to computer
AWS vs Azure: choosing the right platform to maximize your company's investment
A person at a desktop computer working on spreadsheet tables.
Trello vs Jira: which project management solution is best for you?
Latest in News
Disney Plus logo with popcorn
You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting
Girl wearing Meta Quest 3 headset interacting with a jungle playset
Latest Meta Quest 3 software beta teases a major design overhaul and VR screen sharing – and I need these updates now
Microsoft
"Another pair of eyes" - Microsoft launches all-new Security Copilot Agents to give security teams the upper hand
Hatch Restore 3 in Putty
You can finally start your day with The Office theme song, and I couldn't be more excited
Cassian Andor looking nervously over his shoulder in Andor season 2
New Andor season 2 trailer has got Star Wars fans asking the same question – and it includes an ominous call back to Rogue One's official teaser
Ncuti Gatwa as The Fifteenth Doctor in Doctor Who
Disney+ drops new trailer for Doctor Who season 2 that promises an epic adventure across time and space