Surprise Sega livestream will reveal a ‘new project’ next week

Sonic standing in front of an ocean
(Image credit: Sega)

Sega will reveal a “new project” in a livestream broadcast next week.

Announced by the official Japanese Sega Twitter account, the livestream will air on YouTube on Friday, June 3 at 8pm JST – that’s 4am PT / 7am ET / 12pm BST. Sega producers Hiroyuki Miyazaki and Yosuke Okunari will appear during the broadcast, while regular Sega MC Misuzu Araki will host. No other details have been released, although Sega has launched an accompanying teaser site linking to the livestream.

According to Google Translate, the tweet says: “Urgent notice! A live broadcast to announce Sega's new project will be delivered from 20:00 on June 3 (Friday). Appearing is Hiroyuki Miyazaki, Yosuke Okunari… What does that mean?”.

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What can we expect?

Sega hasn’t given us much to go on, but there are a few key hints as to what we can expect from next week’s livestream. With the upcoming broadcast pitched as a project announcement rather than a game reveal, it’s likely to sit outside their usual gaming catalog. Don’t be expecting a surprise sequel, remake, or reboot to appear, but something adjacent to what the publisher is best known for.

One possibility is that Sega will share its first substantial update on its "SuperGame" project. Originally announced in 2021, the initiative was billed as a partnership between Sega and Microsoft that will see the publisher deliver new triple-A games that utilize the latest technologies, and take advantage of the US tech giant’s cloud streaming software. Rather than referring to a single title, the moniker is being applied to multiple titles that check off these four boxes:

  • Multi-platform
  • Global multi-language development
  • Simultaneous worldwide release
  • AAA titles

The project also looks to involve NFTs. In a recruitment interview earlier this year (translated by VGC), producer Masayoshi Kikuchi said: “It is a natural extension for the future of gaming that it will expand to involve new areas such as cloud gaming and NFT. We are also developing SuperGame from the perspective of how far different games can be connected to each other.”

Sega has expressed its interest in moving into NFTs elsewhere. It previously partnered with blockchain company Double Jump Tokyo to sell NFTs, and trademarked an official Sega NFT logo earlier this year. While Sega CEO Haruki Satomi told Tweak Town it had no concrete blockchain plans and must “mitigate the negative elements” of NFTs, it’s possible this upcoming livestream will announce the game-maker's next leap into the field.

This announcement tweet’s accompanying image is rather peculiar, though, showing what looks like a homemade cake in the shape of a Sega Saturn controller. We reckon it’s pretty unlikely that the multinational gaming corporation is entering the baking industry. We’ll have to wait until next Friday to know for sure, though.

Callum Bains
Gaming News Writer

Callum is TechRadar Gaming’s News Writer. You’ll find him whipping up stories about all the latest happenings in the gaming world, as well as penning the odd feature and review. Before coming to TechRadar, he wrote freelance for various sites, including Clash, The Telegraph, and, and worked as a Staff Writer at Wargamer. Strategy games and RPGs are his bread and butter, but he’ll eat anything that spins a captivating narrative. He also loves tabletop games, and will happily chew your ear off about TTRPGs and board games.