In order to get users to spend more time on its professional social network, LinkedIn (opens in new tab) is preparing to launch a new virtual events platform (opens in new tab) for both audio and video.
As reported (opens in new tab) by TechCrunch, the company's new events platform will allow creators and organizations to list, host and market interactive virtual events.
LinkedIn actually began looking into events before the pandemic began with the launch of its Events hub (opens in new tab) back in 2019. However, as more people started working from home (opens in new tab), the company added online polls (opens in new tab) and video events to provide remote workers with access to events.
Now though with its new virtual events platform, LinkedIn will start out with an audio-only product similar to Clubhouse (opens in new tab) that will launch in beta this month followed by a video version that will be available in the spring.
Audio and video events
When LinkedIn's new events platform launches in beta later this month, organizers won't have to rely on other third-party software as it will include all of the tools needed to run interactive content from end-to-end.
Hosts will be able to record and run their events straight from LinkedIn as the new platform will include tools for online attendees and hosts to have live conversations and moderate discussions. However, attendees will also be able to communicate with one another both during and after an event has ended. Promoting these events will be a cinch as well as organizers can do so on LinkedIn.
The platform will start off by targeting individual creators who already rely on the professional social network to connect with a wider audience and cover topics such as career development and recruitment (opens in new tab).
Product manager at LinkedIn, Jake Poses provided further details on the company's philosophy when it comes to its new virtual event platform for audio and video in an interview with TechCrunch, saying:
“Our philosophy is to put the organizers in control. We want to make it easier to host virtual round tables, fireside chats, and more. Some may want the event to be more formal, or less formal. Some might want to communicate with their audience, to open up to the floor. We’re giving professionals interactivity and support.”
We'll likely hear more from LinkedIn once the audio-only portion of its new virtual events platform begins rolling out in beta later this month.
Via TechCrunch (opens in new tab)