With all of the social media attention focused on Facebook's IPO, Zuckerberg's wedding and Pakistan briefly blocking Twitter this weekend, Microsoft has quietly launched its own attempt at a social network
The So.Cl website, which has been in private Beta since December last year, is a social search service, which encourages members to share web-links.
Users can share "rich posts," that contains images and links, presented visually, and can also host "video parties" where they watch YouTube clips together.
The idea was for So.Cl to provide assistance with academic research, allowing students to easily share relevant links with followers.
It was initially trialed with college students in Washington, Syracuse and New York but is now open to all. You can sign up today using your Facebook or Windows Live logins.
Somewhat strangely, it also posts your search requests to a news feed.
With that in mind, it's not really advisable to be indulging in any dubious activities while using the service unless you want a 'so and so just searched for porn' on your page.
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.