Google was kind enough to send through its fastest growing search terms for Manchester this week, and TechRadar was a little surprised to learn that United are well ahead of Man City, not Manchester United you understand, but Leeds.
In fact, in football team terms, Leeds United as the 12th fastest growing search term were ahead of Man City back in 15th.
Now, as these are the fastest-growing search terms, the more logical among you may wonder if Manchester United is merely already much searched for and is less likely to be affected by trends.
But, we're all about the cheap headline in our weekly Google search zeitgeist stories, so we're not mentioning that until the third paragraph of our story. Ha.
Stig in the dumps
The top search result is Ben Collins – the man behind Top Gear's Stig's helmet – who has hit the news for daring to publish an autobiography.
We're more surprised that nobody has pointed out that it's likely to be an incredibly uninspired book ("Monday, drove round same track in X car, Tuesday drove round same track in Y car, Wednesday drove round track in sensibly priced car").
GCSE results made their expected entry, as did Ultimate Big Brother, which we *think* might be where the most annoying reality stars are shut in a house and gassed, but we're not entirely sure.
Interestingly (or not), UBB was ahead of X-Factor which has been using Autotune to make people sound better/worse but unfortunately was never applied to Louis Walsh's accent.
Chatroulette-a-like Omegle, shopping site Marisota and the Leeds festival are also in the top 20, along with Edexcel – one of the companies that produces exam papers for GCSEs.
Manchester area's fastest growing search terms this week*
gcse results 2010
ultimate big brother
telegraph fantasy football
alliance and leicester
*Apparently nobody uses capitals when searching for things on Google.
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.