Facebook is to roll out a new verification service for celebrities on the site, offering them the chance to use a nickname if they so wish.
Unlike Twitter's verification service, there won't be any badges given to verified accounts but if the account is verified then the user will have much more control over it.
It will also mean that their profile on the site is expanded, with verified users appearing more in Facebook's 'People to Subscribe To' lists.
A spot of accounting
According to TechCrunch, the initial rollout of verified accounts will be chosen by Facebook so it won't be something you can request at first, even if you think yourself famous enough.
To get verified, a user will have to upload some sort of ID like a passport or driving licence. Once this is uploaded and then verified, Facebook said it would dispose of the information immediately.
The verification move comes a good three years after Twitter began rolling out its verified accounts – although when a fake Wendi Deng Murdoch account was verified in January it did seem to ridicule the whole system.
Facebook is said to be looking closely at what pseudonyms will be used on the site. If a celebrity goes by a different moniker, such as Marshall Mathers as Eminem, then this will be allowed. But apparently you just can't go and give yourself a new nickname.
So no Bo-Jo for Boris Johnson, then.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.