Why text analytics is so important in search

A Search Engine's Best Friend: Text Analytics
The sophistication of search tech continues to grow

Choosing the right keywords for search is the most important component of getting the results you're looking for. Everyone knows this, but it's easier said than done. Even with the most well thought out keywords, search results don't always deliver what you're expecting.

Improving the accuracy of search is of utmost importance to companies like Google and Yahoo, and one of the best ways to do this is to incorporate text analytics (AKA text mining) into the back end.

  • Mekkin is the marketing manager at Lexalytics, a company that specialises in text mining and sentiment analysis technology.