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UK cloud cold storage rival to BackBlaze emerges

Zoolz Deep Freeze cheap storage
(Image Credit: Zoolz) (Image credit: Zoolz)

British-based company Zoolz has released a new storage tier that targets the growing market of cloud-based file archiving. 

Competing with the likes of Carbonite, Backblaze and to a lesser extent, Amazon S3 Deep Glacier, Microsoft Azure Archive and Google Ice Cold Storage, Deep Freeze features a much simpler pricing structure compared to the competition.

The price includes unlimited users and servers and there’s no restore costs. You essentially pay for the storage and that’s it; surprisingly, the cheapest tier (1TB) has also the lowest per TB cost at $39.90/TB for a year. At $60 per TB, BackBlaze is its nearest competitor with its B2 offering.


Zoolz offers nine tiers between 2TB and a whopping 1PB with the latter costing a staggering $53,400 for a year. 1PB is equivalent to a pod of about 70 16TB hard disk drives with a total cost of around $35,000. 

There’s obviously more to Deep Freeze than just storage; you also get a central admin panel, military grade encryption, and 24/7 live technical support.

Note that like any archiving solution, you won’t be able to download your files straight away. Zoolz quotes restore times of up to 10 hours for requested files. 1PB costs about $12,000 on Microsoft Azure, $13,700 on S3 Deep Archive and $50,000 on Google Cloud Storage Coldline (although a new tier will slash that to around $15,000 before year’s end). 

Remember though that these prices are only for the storage and that you will need to pay for every single action performed on any files.

Desire Athow

Managing Editor, TechRadar Pro

Désiré has been musing and writing about technology in a career spanning four decades. Following an eight-year stint at where he discovered the joys of global techfests, Désiré now heads up TechRadar Pro. He has an affinity for anything hardware and staunchly refuses to stop writing reviews of obscure products or cover niche B2B software-as-a-service providers.