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Why lasers are the future for our theaters
By Patrick Goss published
Laser technology will keep us coming back to the silver screen, according to IMAX CTO Brian Bonnick.

Ironman 3 to be smelt and felt by Japanese fans
By Joe Hanlon published
Blip Japanese audiences will be treated to the many smells of Tony Stark when Ironman 3 premieres in 4D cinemas.

Seizure-inducing The Wolverine trailer hits Vine
By Joe Hanlon published
Blip A blindingly fast 6-second trailer for The Wolverine hits social sharing site Vine, teasing a new full-length trailer due later this week.

Glasses-free 3D in cinemas one step closer to reality
By Marc Chacksfield published
A new method of projecting 3D images on to cinema screens has been trialled, which does away with the need for glasses.

THX: The time is right for high frame rates in movies
By Marc Chacksfield published
Exclusive This year's release of The Hobbit is set to usher in a new generation of filmmaking - one that has THX's approval.

World's first sound-activated cinema ad arrives in UK cinemas
By Patrick Goss published
UK cinemagoers going to The Dark Knight Rises may have a chance to experience a sound-activated cinema ad.

3D ticket sales hit a record low in US - is pricing the problem?
By Marc Chacksfield published
US ticket sales for Brave have been the worst so far for a 3D blockbuster and some are blaming expensive ticket prices.

Hobbit in 48fps gets mixed reception but Dark Knight Rises audio 'fixed'
By Marc Chacksfield published
Footage from The Hobbit made its debut at CinemaCon this week but it failed to woo the crowds.
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