Frankly, LG's first smartwatch didn't offer all that much. It even lacked a button to turn off the display. Its second attempt, the LG G Watch R, went down a more traditional route, but still lacked the class compared to the Moto 360.
It seems like the third time's a charm with the LG Watch Urbane. It has nailed a posh look and brought function along for the ride, too. However, the Urbane is a too small a step forward. It's essentially a dressed-up G Watch R with nearly identical dimensions and innards.
With more premium materials, the Urbane is, of course, going to cost you more. Though at $349 (£259, AU$459) - a bit more than the cheapest Apple Watch - it doesn't seem like LG is asking for too much. Still, you can pick up its predecessor for $100 less and pretty much have the same smartwatch.
Pricing aside, the Urbane has a distinct look that's certainly polished, but it's clearly been tailored for a certain demographic. Despite images of women sporting a variation of the Urbane, it looks like this watch was made for businessmen. This isn't a huge problem, of course, but good luck getting women interested in wearing a chunky piece of metal and leather that won't fit right.
The Urbane has the advantage of being the first Android wearable with the latest Lollipop 5.1.1 software. But again, the other smartwatches will get updated soon, meaning there's really nothing special about the latest LG timepiece save for its style.
The LG Watch Urbane sports a 1.3-inch P-OLED display (320 x 320, 245ppi) which matches the LG G Watch R to a tee. The Urbane is also a bit smaller than its rounded rival, the Moto 360, which comes in at 1.56-inches.
Like the G Watch R, the Urbane's screen is lovely to stare at but sometimes looks pixelated, depending on which watch face you plop on the front. I found the Classic face had the most pixelation on the dial. The moons on the Moonphase face also look a little blotchy.
Put it side by side with the Apple Watch and it's the Cupertino firm's timepiece which has the better screen, but on its own you're unlikely to have an issue with resolution.
Direct sunlight is an issue for the Watch Urbane, as it is for the G Watch R, and I did find myself having to cup my hand round the device a few times to see what was on screen. Viewing angles meanwhile are more than acceptable, something it has over the Pebble Steel and Pebble Time.