Vodafone has claimed it is the first global mobile network operator to offer DRM free music across both mobile phones and PCs after it scrapped digital music protection on its catalogue.
After signing a deal with Universal Music Group, Sony Music Entertainment and EMI Music, Vodafone has stripped the rights management lock on each track, and is now offering its catalogue of over one million songs DRM-free.
Vodafone has also said that anyone lumbered with WMA DRM-restricted tracks will also be joyously freed, as they will be able to re-download the tracks sans DRM.
The DRM-free tracks will be available both on PC and mobile, so there won't even be the need to sideload. Although we do like that term as it sounds like something you might do when reloading a gun from an alternate future.
"EMI has long been a proponent of DRM free music because of the benefits it brings to fans and so we are very supportive of this initiative from Vodafone," said Douglas Merrill, EMI Music's COO of New Music and President, Digital Business.
The move is another siginificant step on the road to DRM-free music in the future, with iTunes, Amazon and now Vodafone all offering the lock-free music. Even Nokia is exploring the option of its Comes with Music coming without restrictions, so the future of unlocked music could be sooner rather than later.