Hauwei has announced four new handsets at IFA 2014 in Berlin, and the leading light of the line up is the Ascend Mate 7.
The Huawei Ascend Mate 7 is another huge handset from the Chinese firm, but the inclusion of the number 7 in the name is a little confusing. This isn't a 7-inch tablet, rather a 6-inch, full HD phablet.
Under the hood sits a powerful octa-core Kirin 825 processor (consisting of 4 x A15 1.8GHz chips and 4 x A7 1.3GHz chips), crammed into a body which is a slender 7.9mm thick.
You also get a 13MP rear camera, 5MP front camera, 4100mAh battery, CAT 6 LTE (providing data speeds of up to 300Mbps) and a fingerprint scanner on the rear.
It instead works in a similar way to TouchID on the iPhone 5S, allowing you to come at it from any angle with a simple touch of your digit. Its placement on the rear isn't the best, but it's certainly a promising development.
Ready to Ascend?
It's not just the Mate 7 that Huawei is giving us though. The Huawei Ascend G7 is a mid-range, all metal device boasting a 5.5-inch 1280 x 720 display, 1.2GHz quad-core 64-bit processor, 2GB of RAM, 13MP camera and 5MP front snapper.
Like the Mate 7, the Ascend G7 features Huawei's new Android overlay - Emotion UI 3.0 - over the top of KitKat, while you also get CAT 4 LTE, a 3000mAh battery and 32GB of internal storage (but no microSD slot).
Then we have the Huawei Ascend Y550 and Ascend G620S - two lower spec (and low cost) devices both sporting Emotion UI 2.3 over the top of Android KitKat.
The entry level Y550 has a 4.5-inch display, 64-bit quad-core processor, 5MP rear camera, 2MP front camera, 4GB of storage, microSD slot and a 2000mAh battery.
You'll find the same processor inside the Ascend G620S, plus an 8MP rear camera, 2MP front option, 5-inch HD display, 1GB of RAM, 8GB internal storage and a microSD slot.
The Ascend Mate 7, Y550 and G620S will land in stores in October, while the Ascend G7 is due for release in November.