The photos appeared on Chinese site Baidu Tieba with watermarks claiming that they show not just the Lumia 730, but also a new Lumia 735 variant.
The Lumia 735 is reportedly the version with 4G LTE, while the 730 has dual-SIM 3G capabilities.
They appear here in black and white, though the release versions will likely come in more colors.
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Middle of the road
As Windows Phone Central points out, these photos make it look basically like a mix between the Lumia 720 and the Lumia 800/900 series in terms of design.
The Lumia 730 is rumored to carry a 4.7-inch HD ClearBlack display, a quad-core Snapdragon chip, 1GB of memory, 6.7- and 5-megapixel cameras, and 8GB of storage with microSD support - and unlike other Lumia devices, no dedicated hard camera button.
Not the greatest specs, but that's why the term "mid-range" exists.
- Good thing it won't be competing with the iPhone 6