Logitech brings home the Kevin Bacon for Google TV ad

Star chosen to explain service

Logitech has revealed its advertising campaign for Google TV, roping in Kevin Bacon for the 60-second promo.

Bacon, star of Footloose and the upcoming X-Men: First Class, plays the part of a Kevin Bacon obsessive who uses the Logitech Revue Google TV set-top to seek out internet content which includes the actor.

Google TV

The promo goes a decent way to explain to Joe Public what Google TV is all about. It doesn't use the acronyms VOD or IPTV for a start, merely showing that you can get web content on your TV.

It will be interesting to see how Google TV sells in the US. With it set to launch in the UK later in the year, America is something of a test bed for internet on the big screen.

Roping in Kevin Bacon is also pretty shrewd by Logitech. The movie star's prolific film output sparked off the internet meme Six Degrees of Kevin Bacon.

Logitech and Google will be hoping that he can weave his web magic once more.

See Bacon in the Logitech advert below.


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.