Facebook announces end of virtual gifts

The social network giveth and it taketh away

Facebook has announced the end of its virtual gift shop, revealing that it will close for business next month.

The social-network giant has made a pretty penny from its virtual gifts (around $100 million since its launch in 2007) so it is interesting that it has decided to get rid of the service so that it can "focus instead on improving other products".

This doesn't mean that you won't see virtual gifts from appearing on the site anymore, as Facebook is allowing third-party applications to continue offering their services.

Improving and enhancing

"Closing the Gift Shop may disappoint many of the people who have given millions of gifts, but we made the decision after careful thought about where we need to focus our product development efforts," explains Facebook in a blog.

"We'll be able to focus more on improving and enhancing products and features that people use every day, such as Photos, News Feed, Inbox, games, comments, the 'Like' button and the Wall."

Those who are worried that the gifts they have already accrued will disappear, don't worry as Facebook has confirmed that they will be staying put on your wall.

For those who are fed up of seeing virtual gift pop-ups appearing in their newsfeed, then Facebook's cutting of this service may well be the biggest gift of all.


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.