Sony PlayStation's US division has moved quickly to dismiss reports from earlier this week, emerging from anonymous sources apparently within Sony Computer Entertainment Europe, that the company had plans to slash the price of the PlayStation 3 around March 2009.
While both Microsoft's various Xbox 360 packages and Nintendo's Wii are pretty competitively priced right now (in the £120-£180 bracket), Sony has stuck to its guns on pricing, with retailers continuing to offer 80GB PS3 packages around (or just under) the £300 mark this Christmas.
Sony has constantly come under attack from some quarters for its strategy on PS3 pricing.
Rumours quashed, again
Following the rumours of a planned PS3 price cut emerging yet again this week (from a source quoted in D+Pad), a Sony Computer Entertainment America rep told Edge:
"There are no plans for a price reduction on PS3 in March 09, and anything reported on or discussed otherwise is purely rumour or speculation."
Edge quotes SCEA sales VP Ian Jackson, who recently told analysts at the BMO Capital Markets Interactive Entertainment Conference: "There is no product in the industry today on the videogame console market that delivers what a PlayStation 3 delivers for under $400, in the case of the 80GB."