As expected, Apple’s first-quarter financial results announced yesterday showed just how well the company is doing, thanks largely to a huge uptick in Mac sales, but there was also a hint that the iPod boom may be near its end.
The bottom line is a quarterly profit of just over $1 billion (£503 million) on three-month revenues of $7.5 billion (£3.8 billion), powered by almost 2.3 million Mac sales and 10.6 million iPods.
Sluggish iPod growth
The Mac sales represent a whopping 51 per cent increase on the same period last year, but the iPod numbers are up just 1 per cent, suggesting that almost everyone who wants an iPod may already have one.
However, iPod profits that increased by 8 per cent due to the introduction of the more-expensive iPod touch cushioned the blow somewhat.
As usual, Steve Jobs hinted at coming attractions, “With over $17 billion in revenue for the first half of our fiscal year, we have strong momentum to launch some terrific new products in the coming quarters.”
No 3G news
Whether or not that means a new iPhone model wasn’t up for discussion at the press conference after the announcement, but with 1.7 million of the current model sold in the quarter, Apple was always going to be tight-lipped on that front.
If all those zeroes have whetted your appetite for more on the Apple cash cow, you’ll be glad to know the entire announcement and Q&A session is available to listen to online right here.
Your comments (12) Click to add a new comment
arkam_asylum
April 27th 2008
12. RE: 5. how many people looking at this site actually use macs tho?
More than you think...
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nicolasmerritt
April 24th 2008
11. I'm an Asus Eee PC owner, I am therefore pure...
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mwinwood
April 24th 2008
10. Nick are you trying to pick a fight?
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nicolasmerritt
April 24th 2008
9. I like Macs, I don't minds PCs. Never quite understood the religious warfare about it.
Linux though... ;)
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sanderton
April 24th 2008
8. Just over 6%, based on yesterday.
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robertjamespaul
April 24th 2008
7. how many people looking at this site actually use macs tho?
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calcio
April 24th 2008
6. Lots of people COULD give a stuff about Macs though - it's a burgeoning part of Apple's empire
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nicolasmerritt
April 24th 2008
5. I have three of the wretched things. All of them work. I am sure there is a lesson in this somewhere...
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robertjamespaul
April 24th 2008
4. I agree, they're still shifting loads of iPods, that's interesting but I really couldn't give a stuff about Macs
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calcio
April 24th 2008
3. It's a good point - mayeb everyone who wants one DOES have one, but the figures suggest they are fairly happy about buying the latest model.
They are upselling rather than attracting a new audience and the balance sheet suggets they are doing a decent job
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calcio
April 24th 2008
2. It's a good point - mayeb everyone who wants one DOES have one, but the figures suggest they are fairly happy about buying the latest model.
They are upselling rather than attracting a new audience and the balance sheet suggets they are doing a decent job
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sanderton
April 24th 2008
1. If "almost everyone who wants an iPod may already have one", how come they've sold 33 million of them in the last six months? Don't confuse growth rates with absolute sales!
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