Why do VPN providers avoid Cyber Monday more than other services?
Who isn't joining in the fun?
It happens every year – I blink, the Black Friday weekend has raced by, and the sun is setting on Cyber Monday, too. I've seen some show-stopping deals pop up over this year's sales and, to my delight, they extend into the world of cybersecurity, too.
Plenty of today’s best VPNs joined in the fun and launched deals of their own, which is great news for anyone who has been on the fence about trying one, but some services aren’t quite as generous. You might’ve noticed that the list of Cyber Monday VPN deals isn’t exhaustive, and there are reasons for that.
Keep reading, and I’ll get into why some VPNs prefer to avoid the last-chance Cyber Monday sales, and how you can bag a bargain anyway (while there's still time).
NordVPN – from $2.99 per month
The best VPN overall
NordVPN is the ultimate all-rounder (and our #1 ranked VPN) and a fantastic choice for VPN newbies. It’s nice and easy to use, has all the tools you need to secure your day-to-day browsing, and can even help you access geo-restricted streaming content. Cyber Monday is quickly coming to an end, and so is this seasonal sale, so don't wait to snatch it up and save a massive 74% – all while enjoying a 30-day money-back guarantee.
Why do some VPNs avoid Cyber Monday?
If you’re doing some smart shopping and comparing VPN providers, you’ll notice that not all of them showcase shiny Cyber Monday savings, if they do, the discounts vary massively from service to service.
The reality is that a lot of these VPNs offer discounts all year round – so it might not seem as though they’re doing anything special to mark the start of the holiday season.
Surfshark, for example, is our favorite cheap VPN, and that’s partly because it routinely offers serious bargains. This is awesome, as it means you’ll be able to save money all year round, but can take the edge off the Cyber Monday excitement.
Then, you have services like ExpressVPN that have previously shunned the sales entirely. Of course, ExpressVPN did discount its prices for the first time this year and introduced a shiny new 2-year plan, too – but in years past, this service has notably been absent from the Cyber Monday deals.
Why? Well, with so much discounting going on, ExpressVPN might’ve wanted to make a statement that yes, you’ll be paying more for a subscription, but you’ll be getting undeniable quality in exchange, and that quality is exactly what makes it stand out in a field of slashed prices.
There are a swathe of smaller services out there that just can’t compete with the massive discounts being offered by today’s VPN titans. The big companies that rake in subscriptions all year round can afford to serve up juicy savings to ring in Cyber Monday, but newly established companies still making a name for themselves have a lot of overhead to cover, and are therefore less likely to take the axe to their prices.
How to bag a Cyber Monday bargain
Whether you’re looking through our list of the best Cyber Monday VPN deals or doing your own research, there are a few key considerations to keep in mind before hitting that buy button:
- Measure the value: some services offer rock bottom prices for rock bottom functionality – so yes, you’ll pay less, but won’t actually be getting a lot of features that’ll boost your privacy. Sometimes it’s worth paying a little more for a subscription stuffed with tools.
- Don’t sacrifice security: when we’re talking about VPNs, your digital security should be your number one priority – even during the sales season. Plenty of free VPNs are little more than scams, for example, designed to harvest your data, and some super low-cost VPNs follow the same credo. Make sure the VPN you’re considering is worthy of a place in our secure VPN rankings.
- Go incognito: if you’re weighing up your options, remember to open links in an Incognito tab. This will ensure you avoid getting lumped with annoying dynamic pricing that can ramp up the prices if you visited the same site weeks or months ago.
River is a Tech Software Editor and VPN expert at TechRadar. They’re on-hand to keep VPN and cybersecurity content up-to-date and accurate. When they’re not helping readers find the best VPNs around (and the best deals), River can be found in close proximity to their PS5 or being pushed about the countryside by the lovely Welsh weather.