D-Box seat-shaker gets Fast & Furious debut

Men sit in cars and drive around, seats wobble, cinema-goers spill drinks
Men sit in cars and drive around, seats wobble, cinema-goers spill drinks

Hold on to your popcorn - a new technology is hoping to shake up cinema as we know it.

D-Box Motion Code is a motion-generating system that wobbles and shakes cinema seats to accompany Hollywood movies.

The first cinematic release to 'benefit' from the D-Box experience is Fast & Furious, the fourth episode in the tyre-squealing, teen-pleasuring car chase movie series. The film promises to reunite Vin Diesel and Paul Walker, whose careers have stalled since starring in the original installment.

Additionally, a D-BOX demonstration kiosk will be installed in each theatre's lobby prior to the release Fast & Furious release, in an attempt to drum up some custom.

Mark Harris is Senior Research Director at Gartner.